{"id":79001,"date":"2006-03-19T20:52:18","date_gmt":"2006-03-19T19:52:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/debiut-magazynu-joy\/"},"modified":"2006-03-19T20:52:18","modified_gmt":"2006-03-19T19:52:18","slug":"debiut-magazynu-joy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/debiut-magazynu-joy.html","title":{"rendered":"Debiut magazynu &#8222;Joy&#8221;"},"content":{"rendered":"<p>Pismo ukazuje si\u0119 w ma\u0142ym formacie na papierze wysokiej jako\u015bci. Nak\u0142ad pierwszego numeru wynosi 330.000 egz. Redaktor naczeln\u0105 &#8221;Joy&#8221; jest Anna Ibisz zwi\u0105zana z Marquard Media Polska poprzez  kierowanie magazynami &#8221;Voyage&#8221; i &#8221;Shape&#8221;.<\/p>\n<p>Pojawieniu si\u0119 tytu\u0142u towarzyszy kampania reklamowa prowadzona mi\u0119dzy innymi  w telewizji, radiu, prasie i internecie. Zaplanowa\u0142 j\u0105 Optimum Media OMD, za kreacj\u0119 reklam odpowiada agencja Paralotna. Na promocj\u0119 pierwszych numer\u00f3w wydawca przeznaczy 6 mln z\u0142otych.<\/p>\n","protected":false},"excerpt":{"rendered":"W pi\u0105tek na rynku zadebiutowa\u0142 nowy luksusowy magazyn Hearst Marquard Publishing &#8222;Joy&#8221;. Kobiece czasopismo prezentuje i opisuje trendy mody, \u017cycie gwiazd oraz sposoby poprawiania urody. Atutem prasowego tytu\u0142u jest atrakcyjna (najni\u017csza w segmencie) cena (2, 90 z\u0142).","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-79001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-prasa","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=79001"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/79001\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=79001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=79001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=79001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}