{"id":78993,"date":"2006-03-20T06:00:00","date_gmt":"2006-03-20T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/joy-najtanszym-pismem-luksusowym\/"},"modified":"2006-03-20T06:00:00","modified_gmt":"2006-03-20T05:00:00","slug":"joy-najtanszym-pismem-luksusowym","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/joy-najtanszym-pismem-luksusowym.html","title":{"rendered":"Joy najta\u0144szym pismem luksusowym"},"content":{"rendered":"<p><P>G\u0142\u00f3wny konkurent nowego miesi\u0119cznika, magazyn Glamour (G+J Polska), kosztuje 5,50 z\u0142, a lider segmentu, Tw\u00f3j Styl (Wydawnictwo Bauer)&nbsp;&#8211; 7,90 z\u0142. Wydawca Joya podkre\u015bla, \u017ce tak niska cena jest elementem strategii wprowadzania tytu\u0142u na rynek. <\/P><br \/>\n<P>Tematyka pisma to moda, \u017cycie gwiazd, uroda, mi\u0142o\u015b\u0107 i seks. Grup\u0105 docelow\u0105 s\u0105 kobiety w wieku 20&#8211;35 lat. Magazyn ma by\u0107 drukowany na papierze wysokiej jako\u015bci i w formacie pocket. Nak\u0142ad pierwszego numeru wyniesie 330 tys. egz. Wydawca liczy na docelow\u0105 sprzeda\u017c na poziomie 160 tys. egz. Redaktorem naczelnym magazynu zosta\u0142a Anna Ibisz.<\/P><br \/>\n<P>Ukazaniu si\u0119 tytu\u0142u towarzyszy\u0107 b\u0119dzie kampania reklamowa w telewizji (TVN, Polsat, TVN Style, MTV Polska, Viva Polska, VH1, Club, Tele 5), radiu (RMF Maxxx, Alfa, sie\u0107 Radio Eska, WAWa), prasie (tytu\u0142y wydawcy: &#8221;Cosmopolitan&#8221;, &#8221;Shape&#8221;, &#8221;CKM&#8221; i &#8221;Voyage&#8221;) i internecie (Interia.pl, Wirtualna Polska, Onet.pl). <\/P><br \/>\n<P>Planowane s\u0105 te\u017c dzia\u0142ania outdoroowe (citylighty i billboardy w ca\u0142ej Polsce) oraz BTL (sie\u0107 supermarket\u00f3w Tesco, sklepy Cubus, Empik, Tabak, Inmedio, Relay, Ruch). Spoty pojawi\u0105 si\u0119 tak\u017ce w kinach (sie\u0107 Cinema City i Multikino). <\/P><br \/>\n<P>Kampani\u0119 zaplanowa\u0142 Optimum Media OMD, za kreacj\u0119 reklam odpowiada agencja Paralotna.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"2,90 z\u0142 &#8211; tyle kosztuje nowy magazyn Joy, kt\u00f3ry Hearst Marquard Publishing wprowadzi\u0142ana rynek w ubieg\u0142y pi\u0105tek.","protected":false},"author":1,"featured_media":78994,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[822],"class_list":{"0":"post-78993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"tag-paralotna","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78993"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78994"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}