{"id":78914,"date":"2006-03-21T06:00:00","date_gmt":"2006-03-21T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/mccann-erickson-o-nowych-lodach\/"},"modified":"2006-03-21T06:00:00","modified_gmt":"2006-03-21T05:00:00","slug":"mccann-erickson-o-nowych-lodach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mccann-erickson-o-nowych-lodach.html","title":{"rendered":"McCann Erickson o nowych lodach"},"content":{"rendered":"<p><P>produktu wspiera kampania reklamowa, kt\u00f3rej celem obok poinformowania o nowym smaku, jest &#8222;budowa g\u0142\u00f3wnego atrybutu marki: \u015bmietankowo\u015bci&#8221;.&nbsp; <\/P><br \/>\n<P>Przekaz adresowany jest do ludzi w ka\u017cdym wieku, kt\u00f3rzy z przyjemno\u015bci\u0105 oddaj\u0105 si\u0119 konsumpcji lod\u00f3w, a lody \u015bmietankowe s\u0105 dla nich symbolem tego, co w lodach najlepsze.<\/P><br \/>\n<P>Wsparcie reklamowe obejmuje kampani\u0119 TV oraz dzia\u0142ania w punktach sprzeda\u017cy. Kampani\u0119 od strony kreacji przygotowa\u0142a i zrealizowa\u0142a agencja McCann Erickson; tw\u00f3rcami filmu s\u0105 Katarzyna Orzeszek-Koroblewska i Konrad Kowalski oraz re\u017cyser Frank Vroegop. Media zaplanowa\u0142 dom mediowy Initiative Media. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Algida poszerzy\u0142a portfolio lod\u00f3w in-home Algida \u015amietankowa o nowy smak: lody \u015bmietankowo-\u015bmietankowe. Wprowadzenie&#8230;","protected":false},"author":1,"featured_media":78915,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-78914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78914"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78914\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78915"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}