{"id":78912,"date":"2006-03-21T06:00:00","date_gmt":"2006-03-21T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lider-voo-voo-w-reklamie-dominet-banku\/"},"modified":"2006-03-21T06:00:00","modified_gmt":"2006-03-21T05:00:00","slug":"lider-voo-voo-w-reklamie-dominet-banku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lider-voo-voo-w-reklamie-dominet-banku.html","title":{"rendered":"Lider Voo Voo w reklamie Dominet Banku"},"content":{"rendered":"<p><P>&#8222;Kredyt na Tak&#8221;. W media planie zosta\u0142y uwzgl\u0119dnione og\u00f3lnopolskie i regionalne stacje telewizyjne oraz radiowe. <\/P><br \/>\n<P>Podstaw\u0119 spotu radiowego stanowi piosenka &#8222;Kieszenie pe\u0142ne s\u0142o\u0144ca&#8221;, napisana i wykonana przez Wojciecha Waglewskiego&nbsp;&#8211; lidera Voo Voo &#8211; specjalnie dla Dominet Banku, sponsora nowej p\u0142yty zespo\u0142u. Reklama telewizyjna opiera si\u0119 na motywie stra\u017caka, znanym z ubieg\u0142orocznej edycji kampanii. Kampania b\u0119dzie przebiega\u0107 do po\u0142owy grudnia br. w kilkunastodniowych cyklach. <\/P><br \/>\n<P>W kampanii zosta\u0142y wykorzystane m.in.: TVP, Polsat, TVP region, TVN7, TVN, TVN4, Hallmark, National Geografic, Planete, EuropaEuropa, Club, Reality TV, AXN, Ale Kino, C+ Sport, Kino Polska oraz stacje radiowe: Radio Eska, PR 3, RMF FM, Radio Z\u0142ote Przeboje. Uzupe\u0142nienie komunikacji stanowi\u0105 materia\u0142y BTL opracowane dla sieci plac\u00f3wek (ulotki i plakaty). <BR><BR>Za przygotowanie kreacji odpowiedzialna by\u0142a agencja Focus, doborem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy&nbsp;Media On.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Dominet Bank przygotowa\u0142 drug\u0105 edycj\u0119 og\u00f3lnopolskiej kampanii reklamowej wpieraj\u0105cej sprzeda\u017c kredytu got\u00f3wkowego&#8230;","protected":false},"author":1,"featured_media":78913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-78912","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78912"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78913"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}