{"id":78797,"date":"2006-03-23T06:00:00","date_gmt":"2006-03-23T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/bank-millenium-nowe-haslo-i-identyfikacja-wizualna\/"},"modified":"2006-03-23T06:00:00","modified_gmt":"2006-03-23T05:00:00","slug":"bank-millenium-nowe-haslo-i-identyfikacja-wizualna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/bank-millenium-nowe-haslo-i-identyfikacja-wizualna.html","title":{"rendered":"Bank Millenium: nowe has\u0142o i identyfikacja wizualna"},"content":{"rendered":"<p><P>Spoty reklamowe zostan\u0105 wyemitowane w TVP1, TVP2, TVP3, TVN, Polsacie, TV4, TVN7 i TVN24. Kampania rozpocz\u0119\u0142a si\u0119 20 marca i potrwa do 20 kwietnia. Jej adresatami s\u0105 osoby w wieku 25-55 lat z miast powy\u017cej 50 tys. mieszka\u0144c\u00f3w.<\/P><br \/>\n<P>Kampania telewizyjna jest elementem strategii rebrandingowej, na kt\u00f3r\u0105 marketer przeznaczy oko\u0142o 190 mln z\u0142. Nowe logo i identyfikacja wizualna marki nawi\u0105zuj\u0105 do wizualizacji Grupy Millennium bpc, portugalskiego strategicznego udzia\u0142owca banku.<\/P><br \/>\n<P>Kreacj\u0119 kampanii przygotowa\u0142a agencja Mather Communications, planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Zenithmedia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania telewizyjna Banku Millenium. 30-sekundowe spoty prezentuj\u0105 nowe logo banku oraz has\u0142o &quot;Inspiruje nas \u017cycie&quot;.","protected":false},"author":1,"featured_media":78798,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-78797","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78797"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78798"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}