{"id":78791,"date":"2006-03-23T06:00:00","date_gmt":"2006-03-23T05:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/levis-odnalazl-ksiezniczki\/"},"modified":"2006-03-23T06:00:00","modified_gmt":"2006-03-23T05:00:00","slug":"levis-odnalazl-ksiezniczki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/levis-odnalazl-ksiezniczki.html","title":{"rendered":"Levis odnalaz\u0142 ksi\u0119\u017cniczki"},"content":{"rendered":"

– Spytali\u015bmy Polki, jakimi s\u0105 ksi\u0119\u017cniczkami – m\u00f3wi Ewa Sydor, dyrektor marketingu Grupy Wschodnioeuropejskiej Levi Strauss. – Badanie TNS OBOP pokaza\u0142o, \u017ce wsp\u00f3\u0142czesne Polki to przede wszystkim Kopciuszki. To z t\u0105 postaci\u0105 uto\u017csamia si\u0119 46% polskich kobiet. Kr\u00f3lewn\u0119 \u015anie\u017ck\u0119 wybra\u0142o 24%, a 19% \u015api\u0105c\u0105 Kr\u00f3lewn\u0119 – dodaje. <\/P>
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Wizerunki tych trzech postaci ilustruj\u0105ce kampani\u0119 pojawi\u0142y si\u0119 w witrynach wszystkich europejskich sklep\u00f3w Levi’s. <\/P>
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Ponadto w ramach kampanii przez dwa tygodnie w Warszawie, Krakowie, Poznaniu i Tr\u00f3jmie\u015bcie znani modele poszukiwali wsp\u00f3\u0142czesnych „ksi\u0119\u017cniczek”. Musia\u0142y one nam\u00f3wi\u0107 sceruj\u0105ce ulicami kobiety do przymierzenia jeans\u00f3w. Zwyci\u0119\u017cczyni otrzymywa\u0142a spodnie z najnowszej kolekcji (modele z serii 570), a wszystkie kobiety uczestnicz\u0105ce w zabawie mog\u0142y skorzysta\u0107 ze specjalnego rabatu.<\/P>
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Kampani\u0119 przygotowa\u0142a brytyjska agencja Bartle Bogle Hegarty. Za dzia\u0142ania PR odpowiada Edelman Polska.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Do ko\u0144ca miesi\u0105ca potrwa kampania marki Levi’s "Ksi\u0119\u017cniczki". Promuje ona najnowsz\u0105 lini\u0119 spodni przygotowanych dla kobiet.","protected":false},"author":1,"featured_media":78792,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[],"class_list":{"0":"post-78791","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78791"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78792"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}