{"id":78596,"date":"2006-03-28T06:00:00","date_gmt":"2006-03-28T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/dwie-kampanie-marki-kamis\/"},"modified":"2006-03-28T06:00:00","modified_gmt":"2006-03-28T04:00:00","slug":"dwie-kampanie-marki-kamis","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/dwie-kampanie-marki-kamis.html","title":{"rendered":"Dwie kampanie marki Kamis"},"content":{"rendered":"<p><P>Pierwsz\u0105 z nich jest kampania wielkanocna, kt\u00f3ra w formie advertoriali pojawi si\u0119 w prasie kobiecej (Claudia, Przyjaci\u00f3\u0142ka, Gala, Naj, Tw\u00f3j Styl, Tina, Viva, Gala) i opiniotw\u00f3rczej (Newsweek, Polityka). Dzia\u0142ania reklamowe kierowane s\u0105 do kobiet w wieku 25-54 lata, ze \u015brednim wykszta\u0142ceniem i dochodami powy\u017cej \u015bredniej krajowej. <\/P><br \/>\n<P>Kampania &#8222;Smak i aromat uwi\u0119zione na d\u0142u\u017cej&#8221; realizowana b\u0119dzie na no\u015bnikach reklamy zewn\u0119trznej oraz w bankomatach sieci Euronet. Stanowi ona kontynuacj\u0119 kampanii wizerunkowej prowadzonej pod koniec ub. roku. Jej g\u0142\u00f3wnym celem jest informowanie o nowym opakowaniu przypraw Kamis.<\/P><br \/>\n<P>Grupa docelowa tej kampanii to kobiety w wieku 25-54 lat, ze \u015brednim i wy\u017cszym wykszta\u0142ceniem, mieszkaj\u0105ce w \u015brednich i du\u017cych miastach. <\/P><br \/>\n<P>Za kreacj\u0119 kampanii odpowiada agencja QSTMarketing, planowanie i zakup medi\u00f3w powierzono domowi MediaCom. Akcje promocyjne uzupe\u0142niono dzia\u0142aniami PR, prowadzonymi we w\u0142asnym zakresie.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Do ko\u0144ca kwietnia potrwaj\u0105 dwie nowe kampanie reklamowe marki Kamis. B\u0119d\u0105 one prowadzone r\u00f3wnolegle.","protected":false},"author":1,"featured_media":78597,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-78596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78596"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78597"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}