{"id":78464,"date":"2006-03-30T06:00:00","date_gmt":"2006-03-30T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rynek-badawczy-w-polsce-rosnie\/"},"modified":"2006-03-30T06:00:00","modified_gmt":"2006-03-30T04:00:00","slug":"rynek-badawczy-w-polsce-rosnie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/rynek-badawczy-w-polsce-rosnie.html","title":{"rendered":"Rynek badawczy w Polsce ro\u015bnie"},"content":{"rendered":"<p><P>Instytut Millward Brown SMG\/KRC osi\u0105gn\u0105\u0142 w 2005 r. sprzeda\u017c na poziomie 80 639 187 z\u0142otych. <\/P><br \/>\n<P>W pierwszej dziesi\u0105tce zestawienia Organizacji Firm Badania Opinii i Rynku znalaz\u0142y si\u0119 ponadto firmy AC Nielsen (49 691 909 z\u0142), GfK Polonia (44 678 351 z\u0142), Grupa Pentor (35 458 894 z\u0142), TNS OBOP (32 871 840 z\u0142), Grupa Ipsos (27 660 197 z\u0142), IQS and Quant Group (26 226 105 z\u0142), PBS Sopot (18 811 601 z\u0142), Synnovate (16 619 895 z\u0142) i AGB (12 585 517 z\u0142). <\/P><br \/>\n<P>Najwi\u0119kszy wzrost przychod\u00f3w w por\u00f3wnaniu z 2004 r. odnotowa\u0142y firmy ABR Sesta (52%), 4P research mix (39%), PBS Sobot (37%), Fundacja CBOS (31%) i TNS OBOP (26%).<\/P><br \/>\n<P>W roku 2005 ca\u0142kowita szacunkowa wielko\u015b\u0107 rynku badawczego przekroczy\u0142a 481 mln z\u0142otych, co oznacza wzrost o 16%. Pi\u0119\u0107 najwi\u0119kszych instytut\u00f3w badawczych ma \u0142\u0105cznie 61% udzia\u0142\u00f3w w rynku bada\u0144 marketingowych poddanym audytowi i oko\u0142o 51% udzia\u0142\u00f3w w ca\u0142ym szacowanym rynku.<\/P><br \/>\n<P>Audytowi Organizacji Firm Badania Opinii i Rynku podda\u0142y si\u0119 24 agencje badawcze.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Instytut badawczy Millward Brown SMG\/KRC zaj\u0105\u0142 pierwsz\u0105 pozycj\u0119 w rankingu sprzeda\u017cy bada\u0144 rynku i opinii publicznej w ubieg\u0142ym roku &#8211; wynika z audytu OFBOR.","protected":false},"author":1,"featured_media":78465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[2186,1824],"class_list":{"0":"post-78464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-agb-nmr","9":"tag-gfk-polonia","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78464"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78465"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}