{"id":7842,"date":"2012-03-08T11:07:11","date_gmt":"2012-03-08T10:07:11","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ultrabook-samsunga-wsparty-kampania\/"},"modified":"2012-03-08T11:07:11","modified_gmt":"2012-03-08T10:07:11","slug":"ultrabook-samsunga-wsparty-kampania","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ultrabook-samsunga-wsparty-kampania.html","title":{"rendered":"Ultrabook Samsunga wsparty kampani\u0105"},"content":{"rendered":"<p>Kampania skupia si\u0119 na trzech has\u0142ach charakteryzuj\u0105cych Ultrabook serii 5: &#8222;Poczuj swobod\u0119 przemieszczania&#8221;, &#8222;Poczuj lekko\u015b\u0107 podr&oacute;\u017cowania&#8221; i &#8222;Wznosi prac\u0119 na wy\u017cszy poziom&#8221;. W komunikacji podkre\u015blone b\u0119d\u0105 najwa\u017cniejsze cechy komputera: wydajno\u015b\u0107 (do 6,5 godziny pracy na baterii), lekko\u015b\u0107 i smuk\u0142o\u015b\u0107 oraz ekspresowe uruchamianie urz\u0105dzenia (tylko 2,1 sekundy).<\/p>\n<p>Layouty prasowe pojawi\u0105 si\u0119 w w mediach og&oacute;lnopolskich (dzienniki, tygodniki opinii, magazyny lifestyle&#8217;owe). Kampania w internecie prowadzona b\u0119dzie w najwi\u0119kszych polskich portalach og&oacute;lnoinformacyjnych, serwisach technologicznych oraz biznesowych. Kampani\u0119 wspieraj\u0105 r&oacute;wnie\u017c dzia\u0142ania w kana\u0142ach social media. W outdoorze Samsung Serii 5 Ultra pojawi si\u0119 w wybranych najwi\u0119kszych miastach Polski (Wroc\u0142aw, Warszawa, Krak&oacute;w, Pozna\u0144) w okresie od 1 do 20 marca.<\/p>\n<p>Za kreacj\u0119 kampanii odpowiada agencja Cheil, zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Starcom, a za dzia\u0142ania PR odpowiada agencja Euro RSCG Sensors.<\/p>\n","protected":false},"excerpt":{"rendered":"Kreacja kampanii ma podkre\u015bla\u0107 najwa\u017cniejsze cechy tej kategorii urz\u0105dze\u0144 &#8211; lekko\u015b\u0107, mobilno\u015b\u0107 i wygodn\u0105 prac\u0119.","protected":false},"author":1,"featured_media":7843,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74],"class_list":{"0":"post-7842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7842"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7843"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}