{"id":78341,"date":"2006-04-03T06:00:00","date_gmt":"2006-04-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/absolut-dwukanalowo\/"},"modified":"2006-04-03T06:00:00","modified_gmt":"2006-04-03T04:00:00","slug":"absolut-dwukanalowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/absolut-dwukanalowo.html","title":{"rendered":"Absolut dwukana\u0142owo"},"content":{"rendered":"

Kampania BTL oparta jest na dzia\u0142aniach promocyjnych odbywaj\u0105cych si\u0119 w kanale on- i offtrade oraz komunikacji strony internetowej www.absolutmiasta.pl<\/A>. Aktywno\u015bci ontrade obejm\u0105 seri\u0119 weekendowych event\u00f3w odbywaj\u0105cych si\u0119 r\u00f3wnolegle w klubach i barach o\u015bmiu miast Polski. <\/P>
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Aktywno\u015bci offtrade rozpocz\u0119\u0142y si\u0119 17 marca i by\u0142y poprzedzone akcj\u0105 teaserow\u0105 prowadzon\u0105 w sieciach handlowych, podczas kt\u00f3rej ka\u017cdy nabywca produktu marki Absolut otrzymywa\u0142 6 r\u00f3\u017cnych poczt\u00f3wek z serii Absolut Miasta. Aktualnie dzia\u0142ania prowadzone s\u0105 w kanale nowoczesnym i tradycyjnym, obejmuj\u0105 promocyjn\u0105 ekspozycj\u0119 produkt\u00f3w, animacje sprzeda\u017cy oraz limitowane opakowania z promocj\u0105 on-pack.<\/P>
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Kampania potrwa do \u015awi\u0105t Wielkanocnych. Za opracowanie koncepcji kampanii oraz przygotowanie kreacji odpowiedzialna jest agencja IQ Marketing.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Absolut rozpocz\u0105\u0142 kampani\u0119 BTL pod has\u0142em "Absolut Warsaw", kt\u00f3rej zadaniem jest promocja rodziny w\u00f3dek Absolut.","protected":false},"author":1,"featured_media":78342,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-78341","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78341"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78342"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}