{"id":78281,"date":"2006-04-04T06:00:00","date_gmt":"2006-04-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/branza-marketingowa-wspiera-kampanie-1\/"},"modified":"2006-04-04T06:00:00","modified_gmt":"2006-04-04T04:00:00","slug":"branza-marketingowa-wspiera-kampanie-1","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/branza-marketingowa-wspiera-kampanie-1.html","title":{"rendered":"Bran\u017ca marketingowa wspiera kampani\u0119 1%"},"content":{"rendered":"

„Tak trudno \u017cy\u0107 bez mamy – tak \u0142atwo przekaza\u0107 1% podatku osieroconym dzieciom”.<\/P>
\n

– Gdyby nie bezinteresowna \u017cyczliwo\u015b\u0107 wielu firm i medi\u00f3w, nie byliby\u015bmy w stanie prosi\u0107 o 1% tak profesjonalnie – m\u00f3wi El\u017cbieta Janczur, dyrektor Stowarzyszenia SOS Wioski Dzieci\u0119ce w Polsce. Za kreacji kampanii odpowiada agencja BBDO Warszawa, wsp\u00f3\u0142pracuj\u0105ca ze stowarzyszeniem na zasadach non-profit. W dzia\u0142aniach media relations SOS Wioski Dzieci\u0119ce wpiera Rowland Communications.<\/P>
\n

W ramach kampanii darmowe powierzchnie reklamowe w 33 tytu\u0142ach prasowych pomog\u0142y uzyska\u0107 dom mediowy Starcom i dom prasy regionalnej Mediatak.<\/P>
\n

Za kampani\u0119 informacyjn\u0105 oraz serwis www.sos-wd.org\/1procent<\/A> odpowiada agencja OS3 multimedia. Darmowe powierzchnie reklamowe w internecie uzyskano dzi\u0119ki wsparciu Starcom Next.<\/P>
\n

Kampani\u0119 b\u0119dzi\u0119 r\u00f3wnie\u017c obecna na citylightach podarowanych przez firm\u0119 Clear Channel Poland, bilboardach od firm Stroer i News Outdoor oraz tablicach w poci\u0105gach InterCity, kt\u00f3re podarowa\u0142a firma Mi Promocja. Layout kampanii b\u0119dzie r\u00f3wnie\u017c wy\u015bwietlany w bankomatach sieci Euronet.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Do ko\u0144ca kwietnia potrwa kampania Stowarzyszenia SOS Wioski Dzieci\u0119ce w Polsce…","protected":false},"author":1,"featured_media":78282,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-78281","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78281"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78281\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78282"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}