{"id":78226,"date":"2006-04-05T06:00:00","date_gmt":"2006-04-05T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/polbank-efg-po-ludzku\/"},"modified":"2006-04-05T06:00:00","modified_gmt":"2006-04-05T04:00:00","slug":"polbank-efg-po-ludzku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/polbank-efg-po-ludzku.html","title":{"rendered":"Polbank EFG po ludzku"},"content":{"rendered":"<p><P>wizerunkow\u0105 pod has\u0142em &#8222;Po prostu po ludzku&#8221;.<\/P><br \/>\n<P>Kampania prowadzona b\u0119dzie w telewizji (TVP1, TVP2, TVP3, Polsat, TVN, TVN7, TV4). W spotach reklamowych wyst\u0105pi\u0105 pracownicy banku. Reklamy z ich wizerunkiem pojawi\u0105 si\u0119 r\u00f3wnie\u017c na no\u015bnikach outdoorowych w Warszawie, Katowicach i Tr\u00f3jmie\u015bcie.<\/P><br \/>\n<P>Wizerunek marki i kreacj\u0119 kampanii przygotowa\u0142a firma brandingowa BNA. Re\u017cyserk\u0105 spot\u00f3w reklamowych jest Dorota K\u0119dzierzawska. Planowanie i zakup medi\u00f3w powierzono Macroscope OMD.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Polbank EFG, oddzia\u0142 greckiego banku Eurobank EFG Ergasias, rozpocz\u0105\u0142 kampani\u0119&#8230;","protected":false},"author":1,"featured_media":78227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-78226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78226"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78227"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}