{"id":78160,"date":"2006-04-06T06:00:00","date_gmt":"2006-04-06T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/producenci-promuja-lzejsze-pranie\/"},"modified":"2006-04-06T06:00:00","modified_gmt":"2006-04-06T04:00:00","slug":"producenci-promuja-lzejsze-pranie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/producenci-promuja-lzejsze-pranie.html","title":{"rendered":"Producenci promuj\u0105 l\u017cejsze pranie"},"content":{"rendered":"<p><P>kampani\u0119 informacyjn\u0105 &#8222;L\u017cejsze pranie&#8221;. B\u0119dzie ona towarzyszy\u0107 wprowadzeniu na rynek nowych proszk\u00f3w do prania. <\/P><br \/>\n<P>Celem dzia\u0142a\u0144 reklamowych i marketingowych b\u0119dzie informowanie o wsp\u00f3lnym projekcie koncentracji proszk\u00f3w. W kampanii nie pojawi si\u0119 \u017cadna konkretna marka. <\/P><br \/>\n<P>Reklamy b\u0119d\u0105 widoczne w telewizji orz prasie (Olivia, Pani Domu, Przyjaci\u00f3\u0142ka, Naj, Tina, Tele Tydzie\u0144). Kampani\u0119 wspiera\u0107 b\u0119d\u0105 materia\u0142y POS. <\/P><br \/>\n<P>Za kreacj\u0119 dzia\u0142a\u0144 promocyjnych odpowiedzialna jest agencja TBWAWarszawa. Projekt jest wspierany dzia\u0142aniami PR, kt\u00f3re realizuje Mmd Corporate, Public Affairs &amp; Public Relations Consultants. <\/P><br \/>\n<P>Kampania informacyjna potrwa do ko\u0144ca sierpnia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Polskie Stowarzyszenie Producent\u00f3w Kosmetyk\u00f3w i \u015arodk\u00f3w Czysto\u015bci (PSPKi\u015aC) rozpocz\u0119\u0142o&#8230;","protected":false},"author":1,"featured_media":78161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-78160","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=78160"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/78160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/78161"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=78160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=78160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=78160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}