{"id":77959,"date":"2006-04-11T17:54:40","date_gmt":"2006-04-11T15:54:40","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-gazety-wyborczej\/"},"modified":"2006-04-11T17:54:40","modified_gmt":"2006-04-11T15:54:40","slug":"kampania-gazety-wyborczej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/prasa\/kampania-gazety-wyborczej.html","title":{"rendered":"Kampania &#8222;Gazety Wyborczej&#8221;"},"content":{"rendered":"<p>&#8211; W &#8222;Gazecie Wyborczej&#8221; wiele si\u0119 dzieje i na poziomie redakcyjnym i promocyjnym. Wsp\u00f3lnym mianownikiem dla tych dzia\u0142a\u0144 jest w\u0142a\u015bnie kampania wizerunkowa &#8211;t\u0142umaczy Anna Bogda\u0144ska, dyrektor marketingu gazety. Jej przeprowadzenie wyda\u0142o nam si\u0119 wskazane tak\u017ce z tego wzgl\u0119du, \u017ce ostatnia kampania wizerunkowa &#8222;Gazety&#8221; mia\u0142a miejsce dwa lata temu &#8211; dodaje.<\/p>\n<p>Kampania obejmuje telewizj\u0119 (TVN, Polsat, TVP i kana\u0142y tematyczne), reklam\u0119 zewn\u0119trzn\u0105 (AMS, billboardy i citylighty), Internet (Gazeta.pl) oraz wybrane tytu\u0142y prasowe. Autorem kreacji jest agencja DDB, media zakupi\u0142 dom mediowy Starlink.<\/p>\n","protected":false},"excerpt":{"rendered":"W pi\u0105tek rozpocz\u0119\u0142a si\u0119 druga cz\u0119\u015b\u0107 kampanii wizerunkowej &#8222;Gazety Wyborczej&#8221;, kt\u00f3ra obejmuje telewizj\u0119, outdoor, Internet oraz pras\u0119. Stanowi ona kontynuacj\u0119 kampanii dziennika &#8222;Wita nas codziennie z otwartymi ramionami&#8221;, kt\u00f3ra mia\u0142a miejsce w marcu.","protected":false},"author":1,"featured_media":77960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9673],"tags":[],"class_list":{"0":"post-77959","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-prasa","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77959"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/77960"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}