{"id":77944,"date":"2006-04-12T06:00:00","date_gmt":"2006-04-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/samplescope-w-ofercie-tequilapolska\/"},"modified":"2006-04-12T06:00:00","modified_gmt":"2006-04-12T04:00:00","slug":"samplescope-w-ofercie-tequilapolska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/samplescope-w-ofercie-tequilapolska.html","title":{"rendered":"SampleScope w ofercie TequilaPolska"},"content":{"rendered":"<p><P>planowania kampanii samplingowych. Jest ono skierowane do marketer\u00f3w z bran\u017cy FMCG.<\/P><br \/>\n<P>&#8211; Coraz bardziej popularna staje si\u0119 komunikacja zwana powszechnie samplingow\u0105, a wi\u0119c promowanie produktu poprzez dostarczanie pr\u00f3bki produktu i w ten spos\u00f3b zach\u0119canie do zakupu. Aby komunikacja samplingowa by\u0142a skuteczna, musi zosta\u0107 bardzo precyzyjnie zaplanowana i przeprowadzona. Do tego w\u0142a\u015bnie s\u0142u\u017cy SampleScope &#8211; wyja\u015bnia Dorota Tru\u015bkiewicz, strategic planning director w agencji TequilaPolska<\/P><br \/>\n<P>Nowa us\u0142uga agencji umo\u017cliwia zaplanowanie i przeprowadzenie komunikacji samplingowej produkt\u00f3w na rynku FMCG przy wykorzystaniu sampli, mini-size-\u00f3w lub innych pr\u00f3bek produkt\u00f3w. <\/P><br \/>\n<P>Narz\u0119dzie SampleScope powsta\u0142o m.in. na bazie reprezentatywnych bada\u0144 ilo\u015bciowych przeprowadzonych przez Instytut Badawczy Pentor.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Agencja TequilaPolska wprowadzi\u0142a do oferty SampleScope, narzedzie badawcze wspomagaj\u0105ce proces&#8230;","protected":false},"author":1,"featured_media":77945,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-77944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77944"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77944\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/77945"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}