{"id":77924,"date":"2006-04-12T06:00:00","date_gmt":"2006-04-12T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cityboard-sprawdzil-efektywnosc-kampanii-z-elementem-2d\/"},"modified":"2006-04-12T06:00:00","modified_gmt":"2006-04-12T04:00:00","slug":"cityboard-sprawdzil-efektywnosc-kampanii-z-elementem-2d","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cityboard-sprawdzil-efektywnosc-kampanii-z-elementem-2d.html","title":{"rendered":"Cityboard sprawdzi\u0142 efektywno\u015b\u0107 kampanii z elementem 2D"},"content":{"rendered":"<p><P>Celem badania zrealizowanego przez Laboratorium Komunikacji i Reklamy by\u0142o wykazanie w jaki spos\u00f3b dzia\u0142aj\u0105 oraz jak efektywne s\u0105 reklamy wzbogacone o elementy 2D, w por\u00f3wnaniu z kreacjami plakat\u00f3w w wersji standard. W badaniach wykorzystano&nbsp;metod\u0119 Broadway, kt\u00f3ra testuje dynamiczn\u0105 percepcj\u0119 outdooru.<BR>&nbsp;&nbsp;&nbsp; <BR>Wykazano, \u017ce plakaty w wersji z wykorzystaniem elementu 2D maj\u0105 przewag\u0119 percepcyjn\u0105 i perswazyjn\u0105 nad plakatami w wersji standard. Plakaty z wykorzystaniem elementu 2D znacznie silniej ni\u017c standardowe zach\u0119caj\u0105 r\u00f3wnie\u017c do podejmowania dzia\u0142a\u0144.<BR><BR>Szczeg\u00f3\u0142owy case study z badania mo\u017cna znale\u017a\u0107 na stronie <A href=\"http:\/\/cityboard.pl\/343777.xml\">http:\/\/cityboard.pl\/343777.xml<\/A>.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Firma Cityboard Media zbada\u0142a potencja\u0142 i efektywno\u015b\u0107 kampanii reklamowej z wykorzystaniem element\u00f3w 2D.","protected":false},"author":1,"featured_media":77925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-77924","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77924"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/77925"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}