{"id":77879,"date":"2006-04-13T06:00:00","date_gmt":"2006-04-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/rysunki-mleczki-w-czekoladzie\/"},"modified":"2006-04-13T06:00:00","modified_gmt":"2006-04-13T04:00:00","slug":"rysunki-mleczki-w-czekoladzie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/rysunki-mleczki-w-czekoladzie.html","title":{"rendered":"Rysunki Mleczki w czekoladzie"},"content":{"rendered":"<p><P>Do promocyjnych opakowa\u0144 czekolady do\u0142\u0105czone zosta\u0142y rysunki satyryczne Andrzeja Mleczki. Akcja stanowi drug\u0105 ods\u0142on\u0119 trwaj\u0105cej od grudnia telewizyjnej kampanii reklamowej marki. <\/P><br \/>\n<P>Dodatkowym wsparciem akcji promocyjnej b\u0119d\u0105 materia\u0142y reklamowe umieszczane w miejscach sprzeda\u017cy. Na standach, plakatach i wobblerach pojawi si\u0119 rysunek promocyjny dodatkowo przygotowany przez Andrzeja Mleczk\u0119. <\/P><br \/>\n<P>Kampani\u0119 reklamow\u0105 przygotowa\u0142a agencja Gruppa66 Ogilvy, sprzeda\u017cowe materia\u0142y reklamowe wykonane zosta\u0142y przez agencj\u0119 PND Futura. Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Starcom, za dzia\u0142ania PR odpowiada Alert Media Communications. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &quot;U\u015bmiechnij si\u0119 z Alpen Gold&quot; ruszy\u0142a akcja promocyjna czekolad Alpen Gold (Kraft Foods).","protected":false},"author":1,"featured_media":77880,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-77879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77879"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/77880"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}