{"id":77779,"date":"2006-04-18T06:00:00","date_gmt":"2006-04-18T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/joga-bonito-przypomina-o-wartosciach\/"},"modified":"2006-04-18T06:00:00","modified_gmt":"2006-04-18T04:00:00","slug":"joga-bonito-przypomina-o-wartosciach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/joga-bonito-przypomina-o-wartosciach.html","title":{"rendered":"Joga Bonito przypomina o warto\u015bciach"},"content":{"rendered":"

Przygotowano pi\u0119\u0107 nowych spot\u00f3w z udzia\u0142em takich zawodnik\u00f3w jak Ronaldinho, Thierry Henry, Adriano, Robino, Roberto Carlos i Wayne Rooney.<\/P>
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Na seri\u0119 pi\u0119ciu nowych spot\u00f3w reklamowych sk\u0142adaj\u0105 si\u0119 filmy pt. „Rado\u015b\u0107”, „Dru\u017cyna” „Honor”, „Serce” i „Talent”. Pierwsze trzy z nich pojawi\u0105 si\u0119 na antenie TVP, TVN, Polsatu oraz w wybranych kana\u0142ach tematycznych. Pozosta\u0142e b\u0119dzie mo\u017cna zobaczy\u0107 za po\u015brednictwem Joga TV na stronie www.nikefootball.com<\/A>. Tw\u00f3rc\u0105 film\u00f3w jest agencja Wieden & Kennedy Amsterdam.<\/P>
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Kampani\u0119 telewizyjn\u0105 wspiera\u0107 b\u0119d\u0105 dzia\u0142ania reklamowe w prasie (Pi\u0142ka No\u017cna, Bravo Sport, Przegl\u0105d Sportowy) i internecie (portale sportowe, komunikatory).<\/P>
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Adaptacj\u0105 spot\u00f3w zaj\u0119\u0142a si\u0119 agencja reklamowa PZPR, media zaplanowa\u0142 i kupi\u0142 dom mediowy MindShare.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"15 kwietnia rozpocz\u0119\u0142a si\u0119 druga cze\u015b\u0107 kampanii reklamowej Nike pod has\u0142em "Joga Bonito".","protected":false},"author":1,"featured_media":77780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-77779","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77779"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/77780"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}