{"id":77664,"date":"2006-04-20T13:58:23","date_gmt":"2006-04-20T11:58:23","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/just-i-kingdom-choir-dla-allegro\/"},"modified":"2006-04-20T13:58:23","modified_gmt":"2006-04-20T11:58:23","slug":"just-i-kingdom-choir-dla-allegro","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/just-i-kingdom-choir-dla-allegro.html","title":{"rendered":"Just i Kingdom Choir dla Allegro"},"content":{"rendered":"<p>Tytu\u0142 utworu wykorzystanego w spocie &#8222;All is here&#8221; jest jednocze\u015bnie przes\u0142aniem i podkre\u015bla cel kampanii. W kreacji przewrotnie wykorzystano muzyk\u0119 gospel, kt\u00f3ra w radosny spos\u00f3b ma zach\u0119ca\u0107 do zakup\u00f3w w Internecie. <\/p>\n<p>Produkcj\u0119, pe\u0142n\u0105 pozytywnej energii muzyk\u0105, u\u015bwietni\u0142 wyst\u0119p Kingdom Choir z Londynu. Ch\u00f3r pod przewodnictwem Karen Gibson znany jest ze wsp\u00f3\u0142pracy z Eltonem Johnem oraz organizacj\u0105 Christian Aid wspieraj\u0105c\u0105 kraje Trzeciego \u015awiata. Kompozytorem muzyki jest Nicky Brown, brytyjski producent muzyki gospel, pracuj\u0105cy mi\u0119dzy innymi dla Madonny. Duet aran\u017cacyjny Gibson i Brown stworzy\u0142 w studio niesamowit\u0105 atmosfer\u0119, kt\u00f3r\u0105 b\u0119dzie mo\u017cna poczu\u0107 w muzyce. <\/p>\n<p>Marka Allegro nie rezygnuje tak\u017ce z popularnego zawo\u0142ania &#8222;See Sou&#8221;, kt\u00f3re ko\u0144czy spot. <\/p>\n<p>Just wsp\u00f3\u0142pracuje z mark\u0105 Allegro od 2005 roku, po wygranym przetargu.<\/p>\n","protected":false},"excerpt":{"rendered":"Just przygotowa\u0142 drug\u0105 ju\u017c kampani\u0119 dla marki Allegro. W pi\u0105tek pojawi\u0142y si\u0119 reklamy w telewizji, kinie, a wkr\u00f3tce w radiu oraz w Internecie. Spot reklamowy odbiega dalece od konwencjonalnej reklamy i przypomina raczej musical, a jego realizacja zbli\u017cona jest do teledysku.","protected":false},"author":1,"featured_media":77665,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-77664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77664"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/77665"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}