{"id":77661,"date":"2006-04-20T14:02:12","date_gmt":"2006-04-20T12:02:12","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/publicis-przygotowal-kampanie-dla-garnier\/"},"modified":"2006-04-20T14:02:12","modified_gmt":"2006-04-20T12:02:12","slug":"publicis-przygotowal-kampanie-dla-garnier","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/publicis-przygotowal-kampanie-dla-garnier.html","title":{"rendered":"Publicis przygotowa\u0142 kampani\u0119 dla Garnier"},"content":{"rendered":"<p>W jednym wyst\u0119puje graj\u0105ca na gitarze blondynka, w drugim ciemnow\u0142osa szachistka, a w trzecim &#8211; czerwonow\u0142osa kick bokserka. W ka\u017cdym ze spot\u00f3w powtarza si\u0119 ta sama scena. Z r\u00f3\u017cnych powod\u00f3w na planie zdj\u0119ciowym ga\u015bnie nagle \u015bwiat\u0142o, ale kolor w\u0142os\u00f3w modelek jest tak intensywny i wyrazisty, \u017ce w\u0142osy l\u015bni\u0105 nawet w ciemno\u015bciach.<\/p>\n<p>Spoty reklamowe b\u0119d\u0105 emitowane rotacyjnie w TVP, TVN, Polsacie i stacjach tematycznych. Jednocze\u015bnie kampanie reklamowe rusz\u0105 w prasie kobiecej (m.in. &#8222;Claudia&#8221;, &#8222;Cosmopolitan&#8221;, &#8222;Tw\u00f3j Styl&#8221;, &#8222;Olivia&#8221;, &#8222;Viva&#8221;). Dodatkowym wsparciem dla tej kampanii b\u0119d\u0105 reklamy w POS oraz reklamy wielkoformatowe i outdoorowe (billboardy i citylighty).<br \/>\nMedia dla kampanii zakupi\u0142 dom mediowy Optimedia.<\/p>\n","protected":false},"excerpt":{"rendered":"&#8222;Kolory nie do zdarcia&#8221; &#8211; to has\u0142o przygotowanej przez agencj\u0119 reklamow\u0105 Publicis szeroko zakrojonej kampanii najnowszego produktu marki Garnier &#8211; kremowej farby do w\u0142os\u00f3w 100 proc. Color. Agencja przygotowa\u0142a na potrzeby kampanii trzy 30-sekundowe spoty.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-77661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77661"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77661\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}