{"id":77608,"date":"2006-04-21T06:00:00","date_gmt":"2006-04-21T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zadnych-ale-samo-kino\/"},"modified":"2006-04-21T06:00:00","modified_gmt":"2006-04-21T04:00:00","slug":"zadnych-ale-samo-kino","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zadnych-ale-samo-kino.html","title":{"rendered":"\u017badnych ale – samo kino!"},"content":{"rendered":"

Nowe logo ale kino! to kwadrat, w kt\u00f3ry cz\u0119\u015bciowo wpisana jest nazwa kana\u0142u. Zachowana zosta\u0142a dotychczasowa czcionka i pisownia nazwy stacji. Zmianie uleg\u0142a gama kolorystyczna oprawy. <\/P>
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Wraz ze zmian\u0105 oprawy zmieni si\u0119 strona internetowa www.alekino.pl<\/A>. Internauci otrzymaj\u0105 m.in. dost\u0119p do bazy wszystkich film\u00f3w, kt\u00f3re emitowa\u0142a do tej pory stacja. <\/P>
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Wprowadzeniu nowej oprawy graficznej towarzyszy\u0107 b\u0119dzie kampania reklamowa, kt\u00f3ra potrwa do ko\u0144ca maja. Obejmie ona telewizj\u0119 (TVN, TVN24, Canal+, Canal+ Film, Canal+ Sport i Planete), pras\u0119 (Polityka, Przekr\u00f3j, Gazeta Telewizyjna, Wysokie Obcasy, Film, Playboy, Voyage, WiK) oraz internet (onet.pl, gazeta.pl).

Spot telewizyjny przygotowa\u0142 dzia\u0142 autopromocji kana\u0142u ale kino!, a reklamy prasowe agencja Punta Linea Polska. Zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy MPG. Projekt i wykonanie oprawy graficznej stacji powierzono firmie Itc.com.pl. Stron\u0119 internetow\u0105 przygotowa\u0142a firma DM Plus.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"29 kwietnia kana\u0142 filmowy ale kino! zmieni swoje logo, opraw\u0119 graficzn\u0105 i wprowadza now\u0105 stron\u0119 internetow\u0105.","protected":false},"author":1,"featured_media":77609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1127],"class_list":{"0":"post-77608","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-inea","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77608"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/77609"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}