{"id":77468,"date":"2006-04-26T06:00:00","date_gmt":"2006-04-26T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/wielkomiejskie-dzien-dobry\/"},"modified":"2006-04-26T06:00:00","modified_gmt":"2006-04-26T04:00:00","slug":"wielkomiejskie-dzien-dobry","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/wielkomiejskie-dzien-dobry.html","title":{"rendered":"Wielkomiejskie Dzie\u0144 Dobry"},"content":{"rendered":"

Dzia\u0142ania obejmuj\u0105 reklam\u0119 w radiu (RMF FM, lokalne stacje), warszawskim metrze i sieci kin Multikino. Do magazynu Dzie\u0144 Dobry do\u0142\u0105czane s\u0105 r\u00f3wnie\u017c autopromocyjne layouty. Kampani\u0119 wspiera kampania internetowa, w ramach kt\u00f3rej w portal Interia.pl uruchomi\u0142 serwis http:\/\/dd.interia.pl<\/A>, prezentuj\u0105cy aktualne tre\u015bci pochodz\u0105ce z tygodnika. Akcji po\u015bwi\u0119cony jest tak\u017ce microsite www.typowowielkomiejski.pl<\/A>.<\/P>
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Kampania skierowana jest do mieszka\u0144c\u00f3w wielkich miast w wieku 25-45 lat. Nowym sloganem pozycjonuj\u0105cym magazyn jest „Pierwszy typowo wielkomiejski tygodnik”.<\/P>
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Za kreacj\u0119 dzia\u0142a\u0144 reklamowych odpowiada agencja Dream Team.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a nowa kampania reklamowa magazynu Dzie\u0144 Dobry. Jej has\u0142o to "Ciesz si\u0119 \u017cyciem".","protected":false},"author":1,"featured_media":77469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-77468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77468"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/77469"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}