{"id":77326,"date":"2006-04-28T08:48:59","date_gmt":"2006-04-28T06:48:59","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-publicis-lodow-extrme\/"},"modified":"2006-04-28T08:48:59","modified_gmt":"2006-04-28T06:48:59","slug":"kampania-publicis-lodow-extrme","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-publicis-lodow-extrme.html","title":{"rendered":"Kampania Publicis lod\u00f3w Extr&#234;me"},"content":{"rendered":"<p>Zupe\u0142nie nowy jest natomiast autorski pomys\u0142 warszawskiego oddzia\u0142u agencji Publicis na wsparcie samej promocji. <\/p>\n<p>Przekaz filmu reklamowego jest jasny: jedzenie lod\u00f3w Extr&#234;me to prawdziwa rozkosz. Dlatego zmys\u0142owa, rudow\u0142osa dziewczyna tak plastycznie napawa si\u0119 w spocie zar\u00f3wno samymi lodami, jak i s\u0142odkim sosem oraz wype\u0142nion\u0105 czekolad\u0105 ko\u0144c\u00f3wk\u0105 wafelka. Druga cz\u0119\u015b\u0107 filmu to zwi\u0119z\u0142a, 10-sekundowa informacja o promocji. <\/p>\n<p>Kampania b\u0119dzie wspiera\u0142a dzia\u0142ania promocyjne do ko\u0144ca lipca. Opr\u00f3cz spot\u00f3w telewizyjnych pojawi\u0105 si\u0119 te\u017c reklamy w radio, prasie handlowej, w metrze, a tak\u017ce na autobusach i wiatach przystankowych.  Media dla kampanii zakupi\u0142 dom mediowy MediaedgeCIA. <\/p>\n","protected":false},"excerpt":{"rendered":"Rusza nowa promocja lod\u00f3w Extr&#234;me firmy Nestl\u00e9 wspierana kampani\u0105 reklamow\u0105 przygotowan\u0105 przez agencj\u0119 Publicis. W kampanii tej wykorzystywany jest znany ju\u017c telewidzom spot z rudow\u0142os\u0105 dziewczyn\u0105 polecaj\u0105c\u0105 lody Extr&#234;me.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-77326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77326"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77326\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}