{"id":77238,"date":"2006-05-04T06:00:00","date_gmt":"2006-05-04T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gwiazdy-w-nowej-kampanii-trojki\/"},"modified":"2006-05-04T06:00:00","modified_gmt":"2006-05-04T04:00:00","slug":"gwiazdy-w-nowej-kampanii-trojki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gwiazdy-w-nowej-kampanii-trojki.html","title":{"rendered":"Gwiazdy w nowej kampanii Tr\u00f3jki"},"content":{"rendered":"<p><P>radiowej&nbsp;Tr\u00f3jki, kt\u00f3ra przebiega\u0107 b\u0119dzie pod has\u0142em &#8222;Tr\u00f3jka&nbsp;&#8211; najbli\u017cej muzyki&#8221;. Kampania potrwa do ko\u0144ca czerwca.<\/P><br \/>\n<P>Kampania skierowana jest do s\u0142uchaczy w wieku 20-40 lat, wykszta\u0142conych i prowadz\u0105cych aktywny tryb \u017cycia, ceni\u0105cych dobr\u0105 muzyk\u0119. Celem kampanii jest utrwalenie wizerunku Tr\u00f3jki jako stacji wyr\u00f3\u017cniaj\u0105cej si\u0119 na polskim rynku radiowym oryginaln\u0105 ofert\u0105 muzyczn\u0105.<\/P><br \/>\n<P>Dzia\u0142ania reklamowe obejm\u0105 telewizje (TVP1, TVN, Polsat), pras\u0119 (Gazeta Wyborcza, Super Express, Rzeczpospolita, Polityka, Przekr\u00f3j, Viva!) oraz no\u015bniki reklamy zewn\u0119trznej (backlighty).<\/P><br \/>\n<P>Kreacj\u0119 kampanii przygotowa\u0142a agencja Martis, planowanie i zakupem medi\u00f3w zaj\u0119\u0142o si\u0119 biuro promocji PR SA. <\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pink, Alicia Keys, Kasia Nosowska i Marcin Rozynek pojawi\u0105 si\u0119 w najnowszej kampanii reklamowej&#8230;","protected":false},"author":1,"featured_media":77239,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-77238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77238"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/77239"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}