{"id":7714,"date":"2012-03-13T23:27:44","date_gmt":"2012-03-13T22:27:44","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/maciek-gajwer-w-kampanii-praktikera-wideo\/"},"modified":"2012-03-13T23:27:44","modified_gmt":"2012-03-13T22:27:44","slug":"maciek-gajwer-w-kampanii-praktikera-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/maciek-gajwer-w-kampanii-praktikera-wideo.html","title":{"rendered":"Maciek Gajwer w kampanii Praktikera (wideo)"},"content":{"rendered":"<p>G\u0142&oacute;wnym celem kampanii jest budowanie wizerunku marki. Idea akcji opiera si\u0119 na przekazywaniu pozytywnych emocji oraz budowaniu wi\u0119zi mi\u0119dzy klientami a Praktikerem poprzez zabawne komentarze i spostrze\u017cenia zaradnego bohatera, Ma\u0107ka Gajwera.<\/p>\n<p>Kampania ma zasi\u0119g og&oacute;lnopolski. Dzia\u0142ania reklamowe maj\u0105 charakter wizerunkowy oraz prosprzeda\u017cowy. Aktywno\u015bci ATL oparte s\u0105 na planie media mix, kt&oacute;ry obejmuje: TV (spoty 15&#8243;), radio (spoty 15&#8243;), outdoor (billboardy produktowe), pras\u0119 (dystrybucja gazetki promocyjnej) oraz dzia\u0142ania w Internecie (m.in. kana\u0142 YouTube, Facebook, blog). Ponadto prowadzone s\u0105 intensywne dzia\u0142ania BTL oparte na komunikacji prowadzonej w marketach (materia\u0142y POSM).<\/p>\n<p>Kreacj\u0119 kampanii przygotowa\u0142a agencja reklamowa Euro RSCG 4D. Za planowanie i zakup medi&oacute;w odpowiada\u0142 dom mediowy Maxus. Kampani\u0119 w internecie koordynuje agencja interaktywna Ideacto, a dzia\u0142ania PR prowadzi agencja Ku\u017ania PR.<\/p>\n","protected":false},"excerpt":{"rendered":"W telewizji, internecie i na outdoorze pojawi\u0142 si\u0119 Maciek Gajwer, nowy bohater wiosennej kampanii reklamowej marki Praktiker.","protected":false},"author":1,"featured_media":7715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74],"class_list":{"0":"post-7714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7714"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7715"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}