{"id":77018,"date":"2006-05-10T06:00:00","date_gmt":"2006-05-10T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tyskie-rozpoczelo-kampanie-mundialowa\/"},"modified":"2006-05-10T06:00:00","modified_gmt":"2006-05-10T04:00:00","slug":"tyskie-rozpoczelo-kampanie-mundialowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/tyskie-rozpoczelo-kampanie-mundialowa.html","title":{"rendered":"Tyskie rozpocz\u0119\u0142o kampani\u0119 mundialow\u0105"},"content":{"rendered":"<p><P>Celem dzia\u0142a\u0144 promocyjnych jest wzrost sprzeda\u017cy oraz kszta\u0142towanie wizerunku marki.<\/P><br \/>\n<P>W ramach kampanii odb\u0119dzie si\u0119 promocyjna akcja sms-owa, w kt\u00f3rej nagrodami b\u0119d\u0105 m.in. wyjazdy z reprezentacj\u0105 na mistrzostwa do Niemiec. Akcja prowadzona b\u0119dzie w punktach sprzeda\u017cy w ca\u0142ej Polsce. Zostanie wsparta dzia\u0142aniami reklamowymi w prasie, radiu, telewizji i na outdoorze.<\/P><br \/>\n<P>Na potrzeby kampanii agencja TequilaPolska przygotowa\u0142a projekty opakowa\u0144 i materia\u0142y POS. Odpowiada r\u00f3wnie\u017c za realizacj\u0119 akcji animacyjnych w punktach sprzeda\u017cy i lokalach gastronomicznych. Dzia\u0142ania field marketingowe powierzono Sales Link. Kampani\u0119 ATL przygotowa\u0142a agencja DDB Warszawa.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &quot;Wyjed\u017a z Reprezentacj\u0105 do Niemiec&quot; rozpocz\u0119\u0142a si\u0119 nowa kampania reklamowa marki Tyskie.","protected":false},"author":1,"featured_media":77019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-77018","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=77018"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/77018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/77019"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=77018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=77018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=77018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}