{"id":76958,"date":"2006-05-10T22:06:07","date_gmt":"2006-05-10T20:06:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/warta-sie-reklamuje\/"},"modified":"2006-05-10T22:06:07","modified_gmt":"2006-05-10T20:06:07","slug":"warta-sie-reklamuje","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/warta-sie-reklamuje.html","title":{"rendered":"Warta si\u0119 reklamuje"},"content":{"rendered":"<p>Strategi\u0119 i kreacj\u0119 wykorzystan\u0105 w kampanii opracowa\u0142a agencja G7, kt\u00f3ra od pocz\u0105tku 2006 roku obs\u0142uguje nale\u017c\u0105ce do Grupy KBC &#8211; Wart\u0119 i Kredyt Bank. Obie sp\u00f3\u0142ki stosuj\u0105 przygotowan\u0105 przez G7 now\u0105 lini\u0119 kreacyjn\u0105, opart\u0105 na odr\u0119cznych adnotacjach i podkre\u015bleniach, symbolizuj\u0105cych dopiski klient\u00f3w.<\/p>\n<p>Dwa filmy reklamowe wykorzystywane w kampanii &#8211; 30 i 10 sek. &#8211; re\u017cyserowa\u0142 Daniel Borjesson. Producentem jest ITI Film Studio. <\/p>\n<p>Planowaniem i zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 &#8211; pracuj\u0105cy r\u00f3wnie\u017c dla obu sp\u00f3\u0142ek &#8211; Warty i Kredyt Banku &#8211; dom mediowy Starcom. Kampania obejmie telewizj\u0119 (TVP1, TVP2, TVN, TVN Siedem, TV4, TVP3, Polsat, Discovery i Animal Planet), pras\u0119 (m.in. &#8222;Gazeta Wyborcza&#8221;, &#8222;Dziennik&#8221;, &#8222;Polityka&#8221;), Internet, radio (RMF FM, Tok FM i Z\u0142ote Przeboje). W czerwcu pojawi si\u0119 r\u00f3wnie\u017c reklama w mediach ambientalnych &#8211; na stacjach benzynowych Shell.<\/p>\n<p>Kampanii w mediach towarzyszy\u0107 b\u0119d\u0105 rozleg\u0142e dzia\u0142ania marketingowe, zach\u0119caj\u0105ce potencjalnych klient\u00f3w do skorzystania z promocyjnej oferty ubezpiecze\u0144 komunikacyjnych Warty (np. direct mailing).<\/p>\n","protected":false},"excerpt":{"rendered":"1 maja rozpocz\u0119\u0142a si\u0119 nowa, trwaj\u0105ca do ko\u0144ca lipca &#8211; og\u00f3lnopolska i multimedialna &#8211; kampania reklamowa Towarzystwa Ubezpiecze\u0144 i Reasekuracji Warta. Celem kampanii jest wsparcie reklamowe nowej oferty produktowej ubezpiecze\u0144 komunikacyjnych firmy.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-76958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=76958"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76958\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=76958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=76958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=76958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}