{"id":76946,"date":"2006-05-11T06:00:00","date_gmt":"2006-05-11T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/stovit-zachwala-smak-sztuki\/"},"modified":"2006-05-11T06:00:00","modified_gmt":"2006-05-11T04:00:00","slug":"stovit-zachwala-smak-sztuki","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/stovit-zachwala-smak-sztuki.html","title":{"rendered":"Stovit zachwala &quot;smak sztuki&quot;"},"content":{"rendered":"<p>Kampani\u0119, kt\u00f3ra ruszy\u0142a w maju, przygotowa\u0142a pozna\u0144ska agencja reklamowa Albedo Marketing. <BR><BR>Akcja promocyjna produkt\u00f3w zosta\u0142a po\u0142\u0105czona ze zmian\u0105 opakowa\u0144 i rozszerzeniem asortymentu firmy. Agencja postawi\u0142a sobie za cel budow\u0119 wizerunku marki Premium jako marki dla &#8222;koneser\u00f3w dobrego smaku&#8221;. <BR><BR>Wykorzystanie motyw\u00f3w sztuki dla potrzeb kampanii by\u0142o mo\u017cliwe dzi\u0119ki nawi\u0105zaniu wsp\u00f3\u0142pracy firmy Stovit z Muzeum Narodowym w Poznaniu. Dzi\u0119ki temu na opakowaniach produkt\u00f3w promocyjnych mog\u0142y pojawi\u0107 si\u0119 wizerunki takich dzie\u0142 jak &#8222;Jesie\u0144&#8221; J\u00f3zefa Che\u0142mo\u0144skiego czy &#8222;Ch\u0142opak&#8221; Tadeusza Makowskiego.<BR><BR>Promocja oparta na konkursie dla konsument\u00f3w zwi\u0105zanym z zakupem produktu potrwa 5 miesi\u0119cy. Do wygrania s\u0105 albumy z tw\u00f3rczo\u015bci\u0105 polskich malarzy m.in. Juliusza Kossaka i Jana Matejki oraz wycieczka do Pary\u017ca po\u0142\u0105czona ze zwiedzaniem Luwru.<\/p>\n","protected":false},"excerpt":{"rendered":"&quot;Zasmakuj sztuki&quot; to has\u0142o najnowszej kampanii reklamowej wyrob\u00f3w d\u017cemowych firmy Stovit.","protected":false},"author":1,"featured_media":76947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-76946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=76946"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/76947"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=76946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=76946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=76946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}