{"id":7694,"date":"2012-03-14T12:37:14","date_gmt":"2012-03-14T11:37:14","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/k2-z-ambasada-trendow-dla-unilevera\/"},"modified":"2012-03-14T12:37:14","modified_gmt":"2012-03-14T11:37:14","slug":"k2-z-ambasada-trendow-dla-unilevera","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/k2-z-ambasada-trendow-dla-unilevera.html","title":{"rendered":"K2 z Ambasad\u0105 Trend\u00f3w dla Unilevera"},"content":{"rendered":"

Dzia\u0142ania b\u0119d\u0105 prowadzone dla marki Knorr i we\u017amie w nich udzia\u0142 2 500 ambasadorek, zrekrutowanych przez Ambasad\u0119 Trendów. Celem dzia\u0142a\u0144 Liderek Opinii jest edukacja na temat produktu, trial oraz rekomendacja w naturalnym otoczeniu liderki. Na potrzeby kampanii zosta\u0142y przygotowane zestawy ambasadorskie, zawieraj\u0105ce zapas produktów – Bulionetki Domowej Knorr, do wypróbowanie przez Liderki Opinii oraz ich znajomych. Pakiet zawiera dodatkowo materia\u0142y edukacyjne dt. udoskonalonej receptury Bulionetki. Tak prowadzone dzia\u0142ania maj\u0105 pozwoli\u0107 trafi\u0107 do realnego konsumenta i zebra\u0107 opinie dotycz\u0105ce produktu bezpo\u015brednio w naturalnym \u015brodowisku.<\/p>\n

Ambasada Trendów skupia si\u0119 na realizacji kampanii typu trial&seeding oraz prowadzeniu bada\u0144 konsumenckich. <\/p>\n

Liderzy Opinii zarejestrowani w Ambasadzie Trendów mog\u0105 wzi\u0105\u0107 udzia\u0142 w kampanii po uprzedniej rejestracji na stronie www.ambasadatrendow.pl<\/a>, pozytywnej weryfikacji zg\u0142oszenia i zakwalifikowaniu si\u0119 do danej kampanii.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja K2, w\u0142a\u015bciciel marki Ambasada Trendów, wygra\u0142a przetarg na obs\u0142ug\u0119 kampanii Marketingu Rekomendacji dla firmy Unilever.","protected":false},"author":1,"featured_media":7695,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[1322,48,1076],"class_list":{"0":"post-7694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-ambasada-trendow","9":"tag-k2","10":"tag-unilever","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7694"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7695"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}