{"id":76760,"date":"2006-05-16T06:00:00","date_gmt":"2006-05-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zywiec-przypomina-o-historii\/"},"modified":"2006-05-16T06:00:00","modified_gmt":"2006-05-16T04:00:00","slug":"zywiec-przypomina-o-historii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zywiec-przypomina-o-historii.html","title":{"rendered":"\u017bywiec przypomina o historii"},"content":{"rendered":"

w skr\u00f3cie ostatnie 150 lat historii Polski. <\/P>
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Spot b\u0119dzie mo\u017cna zobaczy\u0107 na antenie TVP1, TVP2, TVN i Polsacie oraz na stronie www.zywiec.com.pl<\/A>. Przygotowano 90-sekundowy film oraz jego skr\u00f3con\u0105 wersj\u0119.<\/P>
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Wprowadzeniu filmu towarzysz\u0105 zapowiadaj\u0105ce kampanie reklamowe. Przed premier\u0105 reklamy pojawi\u0142y si\u0119 w prasie, radiu i internecie. Ruszy\u0142a r\u00f3wnie\u017c kampania outdoorowa na no\u015bnikach systemowych oraz siatkach wielkoformatowych.<\/P>
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Za kreacj\u0119 kampanii odpowiedzialna jest agencja Just. Planowanie i zakup medi\u00f3w powierzono domowi mediowemu Zenithmedia. Realizacj\u0105 dzia\u0142a\u0144 w mediach zewn\u0119trznych zaj\u0119\u0142a si\u0119 firma Media Concept.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Od 14 maja w telewizji emitowany jest nowy spot reklamowy marki \u017bywiec. Film "Historia" przedstawia…","protected":false},"author":1,"featured_media":76761,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-76760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=76760"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/76761"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=76760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=76760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=76760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}