{"id":7676,"date":"2012-03-14T15:16:48","date_gmt":"2012-03-14T14:16:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kampania-tygodnia-5-11-03-2012-kompania-piwowarska\/"},"modified":"2012-03-14T15:16:48","modified_gmt":"2012-03-14T14:16:48","slug":"kampania-tygodnia-5-11-03-2012-kompania-piwowarska","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kampania-tygodnia-5-11-03-2012-kompania-piwowarska.html","title":{"rendered":"Kampania tygodnia 5-11.03.2012: Kompania Piwowarska"},"content":{"rendered":"<p>W reklamach udzia\u0142 wzi\u0119\u0142y legendy pi\u0142ki no\u017cnej Zbigniew Boniek (Polska), Luis Figo (Portugalia) i Marco van Basten (Holandia).<\/p>\n<p>Kreacje reklamowe pojawi\u0142y si\u0119 na portalach Onet.pl i Interia.pl oraz kilkunastu stronach regionalnych. W kampanii wykorzystano: DoubleBillboard, DoubleBillboard (Video), Rectangle i xHTML. Autorem dzia\u0142a\u0144 digital jest agencja kreatywna Tequila.<\/p>\n<p>&#8211; Tym co wyr&oacute;\u017cnia kampani\u0119 &#8222;A Ty, b\u0119dziesz kibicowa\u0107?&#8221; spo\u015br&oacute;d innych kampanii online  jest pos\u0142u\u017cenie si\u0119 w kreacjach wizerunkiem celebryt&oacute;w pi\u0142karskich. Ponadto w kampanii wykorzystane zosta\u0142y efektowne formy reklamowe, mi\u0119dzy innymi ingeruj\u0105ca w wygl\u0105d strony kreacja typu xHTML. Bardzo ciekawym i innowacyjnym elementem kampanii by\u0142o tak\u017ce jednoczesne wykorzystanie &#8222;wsp&oacute;\u0142pracuj\u0105cych&#8221; ze sob\u0105 form reklamowych DoubleBillboard i Rectangle. &#8211; komentuje Mariusz Lotter, koordynator ds. monitorowania reklam w AdReport.<\/p>\n<p><a class=\"lightbox\" href=\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.03.5-11_kampania_tygodnia.jpg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www2.mediarun.pl\/images\/2012\/03\/1331734000.jpg\" alt=\"\" width=\"390\" height=\"731\" title=\"\"><\/a><\/p>\n<p style=\"text-align: center;\">[<a href=\"http:\/\/www.arbomedia.pl\/screen\/inne\/adreport\/2012.03.5-11_kampania_tygodnia.jpg\" target=\"_blank\" rel=\"noopener\">infografika do pobrania<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"Kampania &#8222;A Ty, b\u0119dziesz kibicowa\u0107?&#8221; promuje mark\u0119 Tyskie przed Euro 2012 w Polsce i na Ukrainie.","protected":false},"author":1,"featured_media":7677,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[201],"class_list":{"0":"post-7676","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-kompania-piwowarska","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7676"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7676\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7677"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}