{"id":76729,"date":"2006-05-16T06:00:00","date_gmt":"2006-05-16T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/pepsi-na-murawie-stadionu-legii\/"},"modified":"2006-05-16T06:00:00","modified_gmt":"2006-05-16T04:00:00","slug":"pepsi-na-murawie-stadionu-legii","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/pepsi-na-murawie-stadionu-legii.html","title":{"rendered":"Pepsi na murawie stadionu Legii"},"content":{"rendered":"<p><P>wirtualn\u0105 reklam\u0119 w historii polskich relacji sportowych. <\/P><br \/>\n<P>Polega ona na prezentacji w trakcie transmisji tre\u015bci niewidocznych bezpo\u015brednio na boisku, adresowanych specjalnie do widz\u00f3w stacji.<\/P><br \/>\n<P>Pierwszym reklamowanym w ten spos\u00f3b w Canal+ produktem by\u0142a Pepsi. Jej logo umieszczone zosta\u0142o wirtualnie na murawie stadionu Legii, po obu stronach \u015brodkowego ko\u0142a boiska przed pierwszym gwizdkiem s\u0119dziego oraz bezpo\u015brednio po zako\u0144czeniu meczu. <\/P><br \/>\n<P>Ten spos\u00f3b prezentacji marki w programie realizowanym na \u017cywo umo\u017cliwia technologia systemu CyberSport.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Podczas sobotniej transmisji z meczu Legia Warszawa &#8211; Wis\u0142a Krak\u00f3w Canal+ wyemitowa\u0142 na \u017cywo pierwsz\u0105&#8230;","protected":false},"author":1,"featured_media":76730,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-76729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=76729"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/76730"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=76729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=76729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=76729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}