{"id":76472,"date":"2006-05-22T13:32:34","date_gmt":"2006-05-22T11:32:34","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/weiss-znow-reklamuje-bank-bph\/"},"modified":"2006-05-22T13:32:34","modified_gmt":"2006-05-22T11:32:34","slug":"weiss-znow-reklamuje-bank-bph","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/weiss-znow-reklamuje-bank-bph.html","title":{"rendered":"Weiss zn\u00f3w reklamuje Bank BPH"},"content":{"rendered":"

Dziennikarz nie po raz pierwszy wyst\u0105pi\u0142 w reklamie tego banku. – Weiss jest silnie kojarzony z Bankiem BPH za spraw\u0105 ubieg\u0142orocznej kampanii kont osobistych, kt\u00f3ra okaza\u0142a si\u0119 du\u017cym sukcesem, je\u015bli chodzi o liczb\u0119 nowych rachunk\u00f3w – t\u0142umaczy nam Jacek Balcer.<\/p>\n

– W kampanii konta Sezam Max, poprzez zadawanie dociekliwych pyta\u0144, Janusz Weiss stara si\u0119 ustali\u0107 „co takiego max jest w koncie Sezam Max?” – opowiada nam rzecznik BPH.<\/p>\n

Kampania potrwa do ko\u0144ca czerwca. G\u0142\u00f3wne media wykorzystywane w komunikacji to telewizja, Internet, prasa, a tak\u017ce outdoor w 8 najwi\u0119kszych miastach. Kreacj\u0119 przygotowa\u0142a agencja Just, kt\u00f3ra pracuje dla Banku BPH od 2003 roku. Media zaplanowa\u0142 i zakupi\u0142 MediaCom Warszawa. <\/p>\n","protected":false},"excerpt":{"rendered":"Bank BPH rozpocz\u0105\u0142 w po\u0142owie maja kampani\u0119 reklamow\u0105 promuj\u0105c\u0105 konto Sezam Max. Swojego wizerunku u\u017cyczy\u0142 w niej Janusz Weiss. – W obecnej kampanii zach\u0119ca klient\u00f3w do jego otwierania, podkre\u015blaj\u0105c niezmienno\u015b\u0107 atrakcyjnych warunk\u00f3w oraz fakt, \u017ce nie jest to czasowa promocja, ale sta\u0142a oferta – wyja\u015bnia Jacek Balcer, rzecznik prasowy banku.","protected":false},"author":1,"featured_media":76473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-76472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=76472"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/76473"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=76472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=76472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=76472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}