{"id":76313,"date":"2006-05-25T12:55:05","date_gmt":"2006-05-25T10:55:05","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-oferta-biura-reklamy-tvn24\/"},"modified":"2006-05-25T12:55:05","modified_gmt":"2006-05-25T10:55:05","slug":"nowa-oferta-biura-reklamy-tvn24","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/nowa-oferta-biura-reklamy-tvn24.html","title":{"rendered":"Nowa oferta biura reklamy TVN24"},"content":{"rendered":"<p>Model BaC powsta\u0142 w ca\u0142o\u015bci w zespole sprzeda\u017cy TVN24 i kana\u0142\u00f3w tematycznych. Podstaw\u0105 jego funkcjonowania jest odpowiednie zrozumienie mo\u017cliwo\u015bci telewizji tematycznych TVN, a co za tym idzie precyzyjne okre\u015blenie potrzeb klient\u00f3w i dopasowanie do nich strategii komunikacji i dost\u0119pnych form reklamy. <\/p>\n<p>Za przygotowanie i wdro\u017cenie modelu odpowiada Anna Go\u0142\u0119bicka i kierowany przez ni\u0105 zesp\u00f3\u0142 strategii i produkt\u00f3w reklamowych. Go\u0142\u0119bicka z rynkiem reklamy zwi\u0105zana jest od 10 lat. W TVN24 pracuje od marca 2006 roku.<\/p>\n","protected":false},"excerpt":{"rendered":"Zesp\u00f3\u0142 sprzeda\u017cy TVN24 i kana\u0142\u00f3w tematycznych wprowadza unikaln\u0105 koncepcj\u0119 planowania jako\u015bciowego kampanii reklamowych. Podstaw\u0105 koncepcji jest w\u0142asny model analityczny &#8211; BaC (Brand Platform Communications Constructor).","protected":false},"author":1,"featured_media":76314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[],"class_list":{"0":"post-76313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=76313"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/76314"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=76313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=76313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=76313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}