{"id":76111,"date":"2006-05-30T16:31:29","date_gmt":"2006-05-30T14:31:29","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/udany-start-zlotych-przebojow-w-bialymstoku-i-walbrzychu\/"},"modified":"2006-05-30T16:31:29","modified_gmt":"2006-05-30T14:31:29","slug":"udany-start-zlotych-przebojow-w-bialymstoku-i-walbrzychu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/radio\/udany-start-zlotych-przebojow-w-bialymstoku-i-walbrzychu.html","title":{"rendered":"Udany start Z\u0142otych Przeboj\u00f3w w Bia\u0142ymstoku i Wa\u0142brzychu"},"content":{"rendered":"<p>Radio Z\u0142ote Przeboje w Bia\u0142ymstoku uzyska\u0142o najwi\u0119kszy udzia\u0142 w rynku spo\u015br\u00f3d stacji lokalnych w grupie 15+ lat (ponad 10 proc.) oraz w grupie docelowej 30-50 lat (ponad 16 proc.). W tej drugiej grupie Z\u0142ote Przeboje w Bia\u0142ymstoku maj\u0105 wi\u0119kszy udzia\u0142 w rynku ni\u017c og\u00f3lnopolska Tr\u00f3jka i ust\u0119puj\u0105 pod wzgl\u0119dem udzia\u0142u w rynku jedynie RMF FM i Radiu Zet. <\/p>\n<p>W Wa\u0142brzychu Z\u0142ote Przeboje maj\u0105 drugi w\u015br\u00f3d stacji lokalnych, udzia\u0142 w rynku, po rozg\u0142o\u015bni lokalnej RMF Maxxx (w grupie docelowej 30-50: prawie 6 proc., a w grupie 15+: prawie 9 proc.).<\/p>\n<p>Debiut Z\u0142otych Przeboj\u00f3w w obu miastach wsparty by\u0142 kampani\u0105 reklamow\u0105 wykorzystuj\u0105c\u0105 no\u015bniki reklamy zewn\u0119trznej (miesi\u0119czna kampania w styczniu) oraz telewizj\u0119 (kampania w lutym i marcu obj\u0119\u0142a: TVP1, TVP2, Polsat, TVN). Kreacj\u0119 obydwu kampanii przygotowa\u0142o studio Badi Badi, zakupem medi\u00f3w zaj\u0105\u0142 si\u0119 dom mediowy Starlink.<\/p>\n","protected":false},"excerpt":{"rendered":"Radio Z\u0142ote Przeboje, kt\u00f3re z pocz\u0105tkiem tego roku wystartowa\u0142o w Bia\u0142ymstoku i Wa\u0142brzychu, jest jedn\u0105 z najch\u0119tniej s\u0142uchanych lokalnych stacji radiowych s\u0142uchaczy w docelowej grupie wiekowej 30-50 lat &#8211; wynika z badania Radio Track SMG\/KRC MillwardBrown.","protected":false},"author":1,"featured_media":76112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9672],"tags":[],"class_list":{"0":"post-76111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-radio","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=76111"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/76112"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=76111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=76111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=76111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}