{"id":76080,"date":"2006-05-31T06:00:00","date_gmt":"2006-05-31T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-reklamowa-polbanku\/"},"modified":"2006-05-31T06:00:00","modified_gmt":"2006-05-31T04:00:00","slug":"nowa-kampania-reklamowa-polbanku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-reklamowa-polbanku.html","title":{"rendered":"Nowa kampania reklamowa Polbanku"},"content":{"rendered":"<p><P>Kampania obejmie swoim zasi\u0119giem telewizj\u0119 (TVP1, TVP2, TVP3, TVN, TVN7, Polsat i TV4), pras\u0119, outdoor oraz internet. <\/P><br \/>\n<P>&#8211; Dotychczasowa czarno-bia\u0142a konwencja spot\u00f3w z udzia\u0142em konkretnych pracownik\u00f3w banku spotka\u0142a si\u0119 z pozytywn\u0105 reakcj\u0105 na polskim rynku. W kolejnym etapie zdecydowali\u015bmy si\u0119 wprowadzi\u0107 przedmioty-symbole, aby w ten spos\u00f3b odbiorca m\u00f3g\u0142 \u0142atwo zrozumie\u0107 zalety naszych produkt\u00f3w &#8211; wyja\u015bnia Pawe\u0142 Maliszewski, dyrektor marketingu Polbanku.<\/P><br \/>\n<P>Kreacj\u0119 kampanii przygotowa\u0142a agencja BNA, media zaplanowa\u0142 i kupi\u0142 dom mediowy Macroscope OMD.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"29 maja rozpocz\u0119\u0142a si\u0119 nowa kampania wizerunkowa Polbanku. Jej celem jest przedstawienie nowych us\u0142ug banku.","protected":false},"author":1,"featured_media":76081,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-76080","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=76080"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/76080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/76081"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=76080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=76080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=76080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}