{"id":75985,"date":"2006-06-01T11:26:35","date_gmt":"2006-06-01T09:26:35","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cyfra-na-billboardach\/"},"modified":"2006-06-01T11:26:35","modified_gmt":"2006-06-01T09:26:35","slug":"cyfra-na-billboardach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cyfra-na-billboardach.html","title":{"rendered":"Cyfra+ na billboardach"},"content":{"rendered":"<p>Reklama z has\u0142em 'najlepsza jest tylko jedna&#8217; przez ca\u0142y czerwiec eksponowana b\u0119dzie na blisko 500 tablicach w 17 najwi\u0119kszych miastach Polski. Kreacja kontynuuje strategi\u0119 ikony marki, Cyfrelii. <\/p>\n<p>Komunikacja podkre\u015bla bogactwo oferty Cyfry+, sta\u0142y dost\u0119p do najlepszych program\u00f3w, kt\u00f3re spe\u0142niaj\u0105 oczekiwania wszystkich cz\u0142onk\u00f3w rodziny. <\/p>\n<p>W kampanii zostan\u0105 wykorzystane billboardy w formatach 12mx3m, 5mx2,38m, 6mx3m, w tym cz\u0119\u015b\u0107 z nadstawk\u0105 o powierzchni 10m2, prezentuj\u0105c\u0105 Cyfreli\u0119. Jest to jeden z najwi\u0119kszych tego typu element\u00f3w wykorzystanych w kampaniach outdoorowych w Polsce.<\/p>\n<p>Kampani\u0119 outdoorow\u0105 uzupe\u0142niaj\u0105 15-sekundowe spoty radiowe komunikuj\u0105ce promocyjn\u0105 ofert\u0119 sprzeda\u017cow\u0105 Cyfry+ (abonament za p\u00f3\u0142 ceny do 3 miesi\u0119cy), emitowane w rozg\u0142o\u015bniach: Jedynka, Tr\u00f3jka, Radio Zet, RMF FM, Tok FM, PiN 102 FM, Eska, Antyradio, Radio Jazz.<\/p>\n","protected":false},"excerpt":{"rendered":"Rusza wizerunkowa kampania reklamowa Cyfry+. Na billboardach w ca\u0142ej Polsce pokazane maj\u0105 zosta\u0107 atuty maj\u0105cej najwi\u0119ksz\u0105 ilo\u015b\u0107 abonent\u00f3w platformy cyfrowej. Kreacj\u0119 kampanii przygotowa\u0142a agencja Euro RSCG Warsaw. Planowanie i zakup medi\u00f3w powierzono MPG Media Planning.","protected":false},"author":1,"featured_media":75986,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-75985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/75985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=75985"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/75985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/75986"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=75985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=75985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=75985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}