{"id":75902,"date":"2006-06-05T06:00:00","date_gmt":"2006-06-05T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zywiec-zmienia-szate-graficzna\/"},"modified":"2006-06-05T06:00:00","modified_gmt":"2006-06-05T04:00:00","slug":"zywiec-zmienia-szate-graficzna","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/zywiec-zmienia-szate-graficzna.html","title":{"rendered":"\u017bywiec zmienia szat\u0119 graficzn\u0105"},"content":{"rendered":"<p><P>W celu unowocze\u015bnienia szaty graficznej marki, przeprowadzone zosta\u0142y badania jako\u015bciowe i ilo\u015bciowe, kt\u00f3re da\u0142y podstawy do stworzenia nowego logotypu i nowych projekt\u00f3w opakowa\u0144. <\/P><br \/>\n<P>&#8211; Zmiany w nowym projekcie obj\u0119\u0142y m.in. usuni\u0119cie tarczy ze \u015brodka logotypu i ods\u0142oni\u0119cie ta\u0144cz\u0105cej pary. Brak tarczy w logotypie uwypukli\u0142 Koron\u0119 Habsburg\u00f3w, a tak\u017ce dat\u0119 powstania browar\u00f3w w \u017bywcu (rok 1856). Zmianie nie uleg\u0142a kolorystyka logotypu &#8211; wyja\u015bniaj\u0105 autorzy projektu w komunikacie prasowym.<\/P><br \/>\n<P>Agencja Dragon Rouge zdoby\u0142a zlecenie w drodze przetargu.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Marka \u017bywiec wprowadza zmiany w swojej szacie graficznej. Za ich realizacj\u0119 odpowiada agencja Dragon Rouge.","protected":false},"author":1,"featured_media":75903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-75902","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/75902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=75902"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/75902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/75903"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=75902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=75902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=75902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}