{"id":75727,"date":"2006-06-07T18:46:13","date_gmt":"2006-06-07T16:46:13","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-lodow-zaap\/"},"modified":"2006-06-07T18:46:13","modified_gmt":"2006-06-07T16:46:13","slug":"nowa-kampania-lodow-zaap","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-lodow-zaap.html","title":{"rendered":"Nowa kampania lod\u00f3w Zaap"},"content":{"rendered":"<p>G\u0142\u00f3wnym zadaniem komunikacji jest zbudowanie \u015bwiadomo\u015bci marki Zapp oraz przekazanie swoistego paradoksu o tym produkcie: lody kolorowe i nieowocowe.<\/p>\n<p>Kampania skierowana jest g\u0142\u00f3wnie do ludzi m\u0142odych, otwartych na nowo\u015bci, poszukuj\u0105cych nieszablonowych produkt\u00f3w, kt\u00f3re s\u0105 w stanie ich zaskoczy\u0107. <\/p>\n<p>Autorem kreacji jest Blanka Lipi\u0144ska. Media zaplanowa\u0142 Initiative.<\/p>\n","protected":false},"excerpt":{"rendered":"McCann Erickson przygotowa\u0142 pierwsz\u0105 w historii kampani\u0119 reklamow\u0105 lod\u00f3w Zapp &#8216;kolorowe nieowocowe&#8217;. Od czerwca ulice 18 najwi\u0119kszych miast w Polsce zape\u0142ni\u0142y si\u0119 billboardami najnowszej kampanii lod\u00f3w impulsowych Zapp z portfolio Algidy.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-75727","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/75727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=75727"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/75727\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=75727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=75727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=75727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}