{"id":75435,"date":"2006-06-14T16:37:50","date_gmt":"2006-06-14T14:37:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/nowa-kampania-loreal-z-penelopa-cruz\/"},"modified":"2006-06-14T16:37:50","modified_gmt":"2006-06-14T14:37:50","slug":"nowa-kampania-loreal-z-penelopa-cruz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-kampania-loreal-z-penelopa-cruz.html","title":{"rendered":"Nowa kampania L&#8217;Oreal z Penelop\u0105 Cruz"},"content":{"rendered":"<p>Nowa kampania dotyczy linii kosmetyk\u00f3w do codziennej piel\u0119gnacji w\u0142os\u00f3w suchych i \u0142amliwych. Dzi\u0119ki innowacyjnej formule z Omega Ceramidami nowy Els&#232;ve odbudowuje w\u0142osy zar\u00f3wno od wewn\u0105trz jak i na zewn\u0105trz. W\u0142osy staj\u0105 si\u0119 mocniejsze, zdrowsze i przyjemne w dotyku. Gama Els&#232;ve obejmuje szampon, od\u017cywk\u0119 i mask\u0119 zapobiegaj\u0105ce \u0142amaniu si\u0119 w\u0142os\u00f3w. <\/p>\n<p>Koordynacj\u0105 projekt\u00f3w dla L&#8217;Or\u00e9al Paris zajmuje si\u0119 zesp\u00f3\u0142 Agnieszki Bia\u0142ous (Account Manager). Od strony artystycznej za kampani\u0119 odpowiedzialni s\u0105: Piotr Cedzy\u0144ski (Copywriter) i Wojtek Szpor (ArtDirector). Media zaplanowane zosta\u0142y przez dom mediowy ZenithOptimedia.<\/p>\n<p>Wsparciem dla kampanii telewizyjnej b\u0119d\u0105 materia\u0142y promocyjne w punktach sprzeda\u017cy. <\/p>\n","protected":false},"excerpt":{"rendered":"Agencja McCann Erickson przygotowa\u0142a now\u0105 kampani\u0119 reklamow\u0105 dla Els&#232;ve L&#8217;Or\u00e9al Paris z udzia\u0142em Pen\u00e9lope Cruz. 30 sekundowy spot z udzia\u0142em znanej aktorki b\u0119dzie mo\u017cna ogl\u0105da\u0107 ju\u017c od 19 czerwca w stacjach TVP, TVN, Polsat, At Media,  Discovery Media Polska.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-75435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-atl","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/75435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=75435"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/75435\/revisions"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=75435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=75435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=75435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}