{"id":7542,"date":"2012-03-19T15:55:27","date_gmt":"2012-03-19T14:55:27","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/toyota-po-11-latach-rezygnuje-z-zenithoptimedia\/"},"modified":"2012-03-19T15:55:27","modified_gmt":"2012-03-19T14:55:27","slug":"toyota-po-11-latach-rezygnuje-z-zenithoptimedia","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/toyota-po-11-latach-rezygnuje-z-zenithoptimedia.html","title":{"rendered":"Toyota po 11 latach rezygnuje z ZenithOptimedia"},"content":{"rendered":"<p>Od 19 marca br. marketer rozpoczyna sta\u0142\u0105 wsp&oacute;\u0142prac\u0119 z domem mediowym PHD Mediadirection, kt&oacute;ry b\u0119dzie odpowiada\u0142 za planowanie i zakup medi&oacute;w dla marek Toyota i Lexus.<\/p>\n<p>Jednocze\u015bnie wygasa umowa o wsp&oacute;\u0142pracy mi\u0119dzy Toyota Motor Poland a ZenithOptimedia Group. W czasie 11-letniej wsp&oacute;\u0142pracy firmy przeprowadzi\u0142y wiele kampanii reklamowych.<\/p>\n<p>O rozpocz\u0119ciu wsp&oacute;\u0142pracy z now\u0105 firm\u0105 zadecydowa\u0142 dwuetapowy przetarg, w kt&oacute;rym, jak podano w oficjalnym komunikacie &#8222;PHD Mediadirection zaprezentowa\u0142 nowatorskie podej\u015bcie do wykorzystania narz\u0119dzi marketingowych w procesie strategii i zakupu medi&oacute;w&#8221;.<\/p>\n","protected":false},"excerpt":{"rendered":"Toyota Motor Poland rozstrzygn\u0119\u0142a przetarg na obs\u0142ug\u0119 mediow\u0105.","protected":false},"author":1,"featured_media":7543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[445,616,596],"class_list":{"0":"post-7542","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-phd","9":"tag-toyota","10":"tag-zenith-optimedia-group","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7542"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7543"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}