{"id":75325,"date":"2006-06-19T06:00:00","date_gmt":"2006-06-19T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ambush-marketing-czyli-kibice-w-samej-bieliznie\/"},"modified":"2006-06-19T06:00:00","modified_gmt":"2006-06-19T04:00:00","slug":"ambush-marketing-czyli-kibice-w-samej-bieliznie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ambush-marketing-czyli-kibice-w-samej-bieliznie.html","title":{"rendered":"Ambush marketing, czyli kibice w samej bieli\u017anie"},"content":{"rendered":"<p><P>w samej bieli\u017anie, bowiem przed wej\u015bciem na stadion w Stuttgarcie stewardzi kazali im zdj\u0105\u0107 spodnie, na kt\u00f3rych znajdowa\u0142a si\u0119 nazwa holenderskiego browaru Bavaria. Fani pojawili si\u0119 przed bramami obiektu Gottlieb-Daimler-Stadion w pomara\u0144czowych lederhosen, czyli noszonych m.in. w Bawarii si\u0119gaj\u0105cych przed kolana sk\u00f3rzanych spodniach na szelkach.<\/P><br \/>\n<P>Stewardzi potraktowali to jako pr\u00f3b\u0119 tzw. ambush marketingu, czyli reklamowania firmy, kt\u00f3ra nie jest sponsorem mistrzostw. W ten spos\u00f3b FIFA chroni swoich partner\u00f3w. Oficjalnym piwem turnieju w Niemczech jest Budweiser.<\/P><br \/>\n<P>&#8211; Oczywi\u015bcie FIFA nie ma prawa nakazywa\u0107 kibicom co maj\u0105 nosi\u0107 przychodz\u0105c na mecze, ale je\u017celi tak du\u017ca liczba os\u00f3b pojawia si\u0119 na stadionie w tym samym ubiorze, w celu reklamowania produktu i dostania si\u0119 do telewizji, to mamy prawo przeciwdzia\u0142ania temu &#8211; powiedzia\u0142 dyrektor ds. marketingu w FIFA, Markus Siegler.<\/P><br \/>\n<P>Peer Swinkels z holenderskiego browaru skomentowa\u0142 akcj\u0119 steward\u00f3w jako &#8222;\u015bmieszn\u0105&#8221; i &#8222;zbyt daleko posuni\u0119t\u0105&#8221;. Bavaria z\u0142o\u017cy\u0142a skarg\u0119 do FIFA.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Kilkuset holenderskich kibic\u00f3w ogl\u0105da\u0142o w pi\u0105tek zwyci\u0119stwo swojego zespo\u0142u z Wybrze\u017cem Ko\u015bci S\u0142oniowej&#8230;","protected":false},"author":1,"featured_media":75326,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-75325","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/75325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=75325"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/75325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/75326"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=75325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=75325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=75325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}