{"id":7500,"date":"2012-03-20T16:59:48","date_gmt":"2012-03-20T15:59:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ars-thanea-autorem-kampanii-discovery-channel\/"},"modified":"2012-03-20T16:59:48","modified_gmt":"2012-03-20T15:59:48","slug":"ars-thanea-autorem-kampanii-discovery-channel","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/ars-thanea-autorem-kampanii-discovery-channel.html","title":{"rendered":"Ars Thanea autorem kampanii Discovery Channel"},"content":{"rendered":"<p>W ramach kampanii promowane s\u0105 3 programy Discovery Channel: &#8222;Morze z\u0142ota&#8221;, &#8222;Wi\u0119cej ni\u017c magia&#8221; oraz &#8222;Dogoni\u0107 tornado&#8221;, kt&oacute;re na wiosn\u0119 znajd\u0105 si\u0119 w ram&oacute;wce kana\u0142u.<\/p>\n<p>Ars Thanea stworzy\u0142a r&oacute;wnie\u017c key visual, kt&oacute;ry sta\u0142 si\u0119 podstaw\u0105 do egzekucji we wszystkich kana\u0142ach komunikacji.<\/p>\n<p>Kampania obejmuje dzia\u0142ania w prasie, internecie (m.in. niestandardowe formaty), a tak\u017ce ambient w jednym z biur partnera dystrybucyjnego Discovery Networks CEEMEA. Agencja przygotowa\u0142a r&oacute;wnie\u017c kreacje do kampanii B2B skierowanej do klient&oacute;w Discovery.<\/p>\n<p>Key visual zosta\u0142 przygotowany przez 11-osobowy zesp&oacute;\u0142 nadzorowany przez Piotra Jaworowskiego (executive creative director), a prace nad nim trwa\u0142y 4 tygodnie. Przy produkcji wykorzystano techniki 2D, 3D oraz materia\u0142y z sesji fotograficznej.<\/p>\n<p>Kampania potrwa do ko\u0144ca kwietnia.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Ars Thanea przygotowa\u0142a wiosenn\u0105 kampani\u0119 Discovery Channel, kt&oacute;ra przebiega pod has\u0142em &#8222;Moc odkrywania&#8221;.","protected":false},"author":1,"featured_media":7501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[264,454],"class_list":{"0":"post-7500","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-ars-thanea","9":"tag-discovery-channel","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7500"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7501"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}