{"id":7496,"date":"2012-03-20T22:52:24","date_gmt":"2012-03-20T21:52:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/amica-fusion-ponownie-wizerunkowo\/"},"modified":"2012-03-20T22:52:24","modified_gmt":"2012-03-20T21:52:24","slug":"amica-fusion-ponownie-wizerunkowo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/amica-fusion-ponownie-wizerunkowo.html","title":{"rendered":"Amica Fusion ponownie wizerunkowo"},"content":{"rendered":"<p>Linia urz\u0105dze\u0144 Amica Fusion, w kt&oacute;rej sk\u0142ad wchodz\u0105 piekarniki i okapy, zosta\u0142a zaprezentowana we wrze\u015bniu 2011 roku. Urz\u0105dzenia wyr&oacute;\u017cniaj\u0105 si\u0119 wzornictwem i wieloma praktycznymi rozwi\u0105zaniami, wygodnymi dla u\u017cytkownik&oacute;w. Wprowadzenie produkt&oacute;w na rynek wsparte by\u0142o kampani\u0105 reklamow\u0105.<\/p>\n<p>W\u0142a\u015bnie rozpocz\u0119\u0142a si\u0119 kolejna ods\u0142ona kampanii. Intensywne dzia\u0142ania reklamowe skupi\u0105 si\u0119 na prasie oraz internecie. Du\u017ce wizerunkowe formaty pojawi\u0105 si\u0119 w najbardziej poczytnych magazynach wn\u0119trzarskich oraz tytu\u0142ach kobiecych i lifestylowych. Akcja reklamowa w prasie potrwa kilka tygodni. W dzia\u0142aniach follow up piekarnik&oacute;w Fusion w internecie, zastosowane zosta\u0142o targetowanie behawioralne, skierowane do wyselekcjonowanej demograficznie grupy internaut&oacute;w zainteresowanych AGD, wsparte dopasowanymi kontekstowo serwisami &#8222;wn\u0119trzarskimi&#8221;. Ponadto w kampanii wykorzystano spoty filmowe, kt&oacute;re s\u0105 emitowane w WP.TV oraz TVN Player.<\/p>\n<p>Za planowanie i zakup medi&oacute;w odpowiada niezale\u017cny dom mediowy Equinox Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Producent sprz\u0119tu AGD powraca z wizerunkow\u0105 kampani\u0105 reklamow\u0105 produkt&oacute;w Amica Fusion, kt&oacute;ra realizowana jest pod has\u0142em &#8222;Amica Fusion. Efektowny i efektywny&#8221;.","protected":false},"author":1,"featured_media":7497,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[922,269,200],"class_list":{"0":"post-7496","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-amica","9":"tag-equinox","10":"tag-reklama","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7496"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7497"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}