{"id":74871,"date":"2006-06-29T06:00:00","date_gmt":"2006-06-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/procter-gamble-wydal-w-ubieglym-roku-najwiecej\/"},"modified":"2006-06-29T06:00:00","modified_gmt":"2006-06-29T04:00:00","slug":"procter-gamble-wydal-w-ubieglym-roku-najwiecej","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/procter-gamble-wydal-w-ubieglym-roku-najwiecej.html","title":{"rendered":"Procter &amp; Gamble wyda\u0142 w ubieg\u0142ym roku najwi\u0119cej"},"content":{"rendered":"<p><P>Jak wynika z raportu AdAge, dotycz\u0105cego stu najwi\u0119kszych reklamodawc\u00f3w (&#8222;100 Leading National Advertisers&#8221;) P&amp;G wyda\u0142 w 2005 r. 4,610 mln dolar\u00f3w na reklam\u0119, wyprzedzaj\u0105c koncern General Motors, kt\u00f3rego wydatki osi\u0105gne\u0142y 4,350 mln dolar\u00f3w. <\/P><br \/>\n<P>Stu najwi\u0119kszych marketer\u00f3w wyda\u0142o w ubieg\u0142ym roku ponad 101 mld dolar\u00f3w. Wydatki te wzros\u0142y w por\u00f3wnaniu z rokiem 2004 zaledwie o 1,3 proc., co wed\u0142ug AdAge jest spowodowane brakiem znacz\u0105cych wydarze\u0144 w 2005 r., generuj\u0105cych popyt na reklam\u0119, takich jak np. Igrzyska Olimpijskie czy wybory prezydenckie, jak r\u00f3wnie\u017c konsolidacji w\u015br\u00f3d wiod\u0105cych marketer\u00f3w oraz rosn\u0105cej popularno\u015bci ta\u0144szych nowych medi\u00f3w oraz reklamy BTL.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Po nabyciu marki Gillette koncern Procter &amp; Gamble zosta\u0142 najwi\u0119kszym reklamodawc\u0105 w USA w 2005 r.","protected":false},"author":1,"featured_media":74872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-74871","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=74871"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/74872"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=74871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=74871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=74871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}