{"id":74868,"date":"2006-06-29T06:00:00","date_gmt":"2006-06-29T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/firmowe-blogi-rozwijaja-sie\/"},"modified":"2006-06-29T06:00:00","modified_gmt":"2006-06-29T04:00:00","slug":"firmowe-blogi-rozwijaja-sie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/internet\/firmowe-blogi-rozwijaja-sie.html","title":{"rendered":"Firmowe blogi rozwijaj\u0105 si\u0119"},"content":{"rendered":"<p><P>do ko\u0144ca tego roku ju\u017c prawie 70 proc. firm b\u0119dzie dysponowa\u0142o tego rodzaju serwisem &#8211; wynika z raportu &#8222;Corporate Weblogs: Deployment, Promotion, and Measurement&#8221; opublikowanego przez firm\u0119 Jupiter Research.<\/P><br \/>\n<P>Jak wynika z raportu 64 proc. kadry kierowniczej wydaje na rozw\u00f3j i zarz\u0105dzanie firmowymi blogami \u015brednio 500 tys. dolar\u00f3w rocznie.<\/P><br \/>\n<P>Okazuje si\u0119 r\u00f3wnie\u017c, i\u017c blogi s\u0105 niedoceniane jako skuteczne narz\u0119dzie marketingu bezpo\u015bredniego. Tylko 32 proc. kadry kierowniczej u\u017cywa blog\u00f3w do generowania zainteresowania wok\u00f3\u0142 swoich produkt\u00f3w czy us\u0142ug. <\/P><br \/>\n<P>David Schatsky, prezes JupiterKagan, podkre\u015bla, \u017ce anga\u017cowanie potencjalnych klient\u00f3w w aktywny dialog pozwala firmie na przedstawienie im swoich zalet i do\u015bwiadczenia, strategii i misji, generuj\u0105c tym samym pozytywny szum wok\u00f3\u0142 firmy.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"35 proc. du\u017cych \u015bwiatowych przedsi\u0119biorstw zamierza za\u0142o\u017cy\u0107 w 2006 r. firmowe blogi, co oznacza, \u017ce&#8230;","protected":false},"author":1,"featured_media":74869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9676],"tags":[],"class_list":{"0":"post-74868","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-internet","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=74868"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74868\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/74869"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=74868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=74868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=74868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}