{"id":74750,"date":"2006-07-03T06:00:00","date_gmt":"2006-07-03T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kontrowersyjna-psp\/"},"modified":"2006-07-03T06:00:00","modified_gmt":"2006-07-03T04:00:00","slug":"kontrowersyjna-psp","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kontrowersyjna-psp.html","title":{"rendered":"Kontrowersyjna PSP"},"content":{"rendered":"<p><P>i skarg o jej agresywny i seksistowski charakter, nie zostan\u0105 zakazane.<\/P><br \/>\n<P>Kampania reklamowa, stworzona przez TBWALondyn, zawiera slogany &#8222;Tu znajdziesz ostry j\u0119zyk i sceny seksu&#8221; i &#8222;Tutaj nie wylecisz z pracy za ostre e-maile&#8221; i inne, kt\u00f3re zosta\u0142y skrytykowane jako nieprzyzwoite, nienadaj\u0105ce si\u0119 dla dzieci i nak\u0142aniaj\u0105ce do antyspo\u0142ecznego zachowania.<\/P><br \/>\n<P>TBWA broni kampanii, uwa\u017caj\u0105c, i\u017c jest ona zabawna i dostosowana do marki oraz docelowej grupy klient\u00f3w, a teksty odnosz\u0105 si\u0119 do mo\u017cliwo\u015bci, jakie oferuje konsola, takich jak ogl\u0105danie film\u00f3w, robienie zdj\u0119\u0107 czy wysy\u0142anie e-maili.<\/P><br \/>\n<P>Brytyjski Urz\u0105d ds. Reklamy (Advertising Services Authority) stan\u0105\u0142 po stronie TBWA, okre\u015blaj\u0105c reklam\u0119 jako kontrowersyjn\u0105, ale nie obra\u017aliw\u0105 czy godz\u0105c\u0105 w czyje\u015b interesy. ASA uzna\u0142a natomiast zasadno\u015b\u0107 skarg dotycz\u0105cych umieszczenia reklam w zbyt bliskim s\u0105siedztwie szk\u00f3\u0142 i ko\u015bcio\u0142\u00f3w.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Reklamy nowej, podr\u0119cznej konsoli PSP firmy Sony, kt\u00f3re pojawi\u0142y si\u0119 w Wlk. Brytanii, mimo wielu zastrze\u017ce\u0144&#8230;","protected":false},"author":1,"featured_media":74751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-74750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=74750"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/74751"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=74750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=74750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=74750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}