{"id":74549,"date":"2006-07-07T06:00:00","date_gmt":"2006-07-07T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/piles-nie-prowadz\/"},"modified":"2006-07-07T06:00:00","modified_gmt":"2006-07-07T04:00:00","slug":"piles-nie-prowadz","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/piles-nie-prowadz.html","title":{"rendered":"Pi\u0142e\u015b – nie prowad\u017a!"},"content":{"rendered":"

Jest ona kontynuacj\u0105 organizowanych przez Krajow\u0105 Rad\u0119 Bezpiecze\u0144stwa Ruchu Drogowego cyklu dzia\u0142a\u0144 spo\u0142ecznych „W\u0142\u0105cz my\u015blenie”, kt\u00f3rych celem jest poprawa bezpiecze\u0144stwa na polskich drogach.<\/P>
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Celem kampanii jest wykszta\u0142cenie w\u015br\u00f3d Polak\u00f3w nawyku nie prowadzenia samochodu po spo\u017cyciu alkoholu i wyboru alternatywnego \u015brodka transportu. W ramach kampanii „Pi\u0142e\u015b – nie prowad\u017a” przygotowano spot reklamowy, outdoor oraz plakaty i ulotki o charakterze edukacyjnym, kt\u00f3re podczas kontroli drogowej b\u0119d\u0105 rozdawa\u0107 policjanci. <\/P>
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Spot b\u0119dzie emitowany w sieci kin Cinema City, a tak\u017ce na antenie TVN Turbo. Na terenie wybranych miast Polski zawi\u015bnie 755 billboard\u00f3w. Plakaty pojawi\u0105 si\u0119 w punktach sprzeda\u017cy alkoholu – sklepach, pub\u00f3w i restauracjach. Bardzo wa\u017cnym elementem kampanii b\u0119dzie wzmo\u017cona kontrola trze\u017awo\u015bci prowadzona przez policj\u0119.<\/P>
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Realizacja kampanii by\u0142a mo\u017cliwa dzi\u0119ki spo\u0142ecznemu zaanga\u017cowaniu partner\u00f3w – agencji Euro RSCG Warsaw, MPG, Media Contacts, Agencji PR Sensors, sieci kin Cinema City (New Age Media), TVN Turbo, Stroer, ARBOmedia.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"7 lipca rozpoczyna si\u0119 kampania spo\u0142eczna przeciwko prowadzeniu samochodu po spo\u017cyciu alkoholu "Pi\u0142e\u015b – nie prowad\u017a!".","protected":false},"author":1,"featured_media":74550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-74549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=74549"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/74550"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=74549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=74549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=74549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}