{"id":7448,"date":"2012-03-21T20:19:48","date_gmt":"2012-03-21T19:19:48","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kwestionariusz-media-trendy-ed-white\/"},"modified":"2012-03-21T20:19:48","modified_gmt":"2012-03-21T19:19:48","slug":"kwestionariusz-media-trendy-ed-white","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/kwestionariusz-media-trendy-ed-white.html","title":{"rendered":"Kwestionariusz Media Trendy: Ed White"},"content":{"rendered":"<p><strong>Every day I work on:<\/strong><br \/>Decoding the future of marketing.<\/p>\n<p><strong>I worked \/ work for (clients, brands):<\/strong><br \/>Nike, Louis Vuitton, BBC, Turner Broadcasting, American Express, Xbox, Diageo and many more<\/p>\n<p><strong>The person I admire is \/ my guru is:<\/strong><br \/>Clay Shirky<\/p>\n<p><strong>What inspires me in my work and life:<\/strong><br \/>Sharp thinking<\/p>\n<p><strong>Campaign of 2011, which had the greatest impression on me and 'conquered&#8217; the world of marketing communications? <\/strong><br \/>Footlocker 'Sneakerpedia&#8217; or Heineken StarPlayer<\/p>\n<p><strong>Key trends in advertising and marketing Communication for 2012:<\/strong><br \/>Marketing becoming service design; augmenting content using mobile; and going from social media to social businesses.<\/p>\n<p><strong>How I see the world in 5 years (social, media, advertising):<\/strong><br \/>Agencies will increasingly become service designers for brands, adding intangible value through strong consumer-centred thinking and creativity. Sensors, networks and smartphones will make advertising ultra-targeted in every media channel, meaning personal messaging for every person based on their social activity, taste graph and online buying and browsing behaviour.<\/p>\n<p><strong>This will be my (which) visit in Poland:<\/strong><br \/>Second<\/p>\n<p><strong>For me Poland is:<\/strong><br \/>A country with an incredible, but sadly almost forgotten film history.<\/p>\n<p><strong>During the conference I will talk about:<\/strong><br \/>Personalisation and perceptive media. How technology means our media channels recognise us and are starting to mass personalise marketing communications.<\/p>\n<p><strong>My advice to:<\/strong><br \/>&#8211; advertisers: <br \/>Put consumers at the heart of everything you do.<\/p>\n<p>&#8211; advertising &amp; media agencies: <br \/> Add value or remove waste from consumers&#8217; lives, or risk being irrelevant and    <br \/> overtaken by those companies that do.<\/p>\n<p>&#8211; media: <br \/>Ideas that use multiple media channels are much more likely to reach and engage.<\/p>\n","protected":false},"excerpt":{"rendered":"Na pytania odpowiada Ed White, senior writer and consultant Contagious Communications &#8211; go\u015b\u0107 tegorocznej Konferencji Media Trendy 2012, kt&oacute;ra odb\u0119dzie si\u0119 19 kwietnia 2012 w Multikinie Z\u0142ote Tarasy.","protected":false},"author":1,"featured_media":7449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[636],"class_list":{"0":"post-7448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-media-trendy","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=7448"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/7448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/7449"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=7448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=7448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=7448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}