{"id":74322,"date":"2006-07-13T06:00:00","date_gmt":"2006-07-13T04:00:00","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/heineken-koncentruje-swoj-budzet-medialny\/"},"modified":"2006-07-13T06:00:00","modified_gmt":"2006-07-13T04:00:00","slug":"heineken-koncentruje-swoj-budzet-medialny","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/heineken-koncentruje-swoj-budzet-medialny.html","title":{"rendered":"Heineken koncentruje sw\u00f3j bud\u017cet medialny"},"content":{"rendered":"<p><P>&#8211; Ma to u\u0142atwi\u0107 nasz\u0105 wsp\u00f3\u0142prac\u0119 na linii firma &#8211; dom mediowy &#8211; twierdzi Peter van Campen, director group commerce marki Heineken. Obecnie bud\u017cet medialny marketera obs\u0142uguj\u0105 domy mediowe nale\u017c\u0105ce do holding\u00f3w WPP Group, Publicis Groupe i Omnicom.<\/P><br \/>\n<P>Do tej pory Heineken opiera\u0142 si\u0119 na r\u00f3\u017cnych krajowych agencjach, kt\u00f3re zajmowa\u0142y si\u0119 jego wydatkami medialnymi w poszczeg\u00f3lnych krajach. Przetarg na poprowadzenie globalnego bud\u017cetu prowadzony b\u0119dzie z siedziby Heinekena w Amsterdamie.<\/P><br \/>\n<P>To ju\u017c drugie tego typu posuni\u0119cie browaru. W zesz\u0142ym tygodniu nale\u017c\u0105ca do sir Franka Lowe agencja Red Brick Road zosta\u0142a wybrana do poprowadzenia wartego 40 mln funt\u00f3w bud\u017cetu reklamowego marki.<BR><\/P><\/p>\n","protected":false},"excerpt":{"rendered":"Heineken zamierza skonsolidowa\u0107 szacowany na 70 mln funt\u00f3w bud\u017cet medialny i powierzy\u0107 go jednej agencji.","protected":false},"author":1,"featured_media":74323,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[],"class_list":{"0":"post-74322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=74322"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/74322\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/74323"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=74322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=74322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=74322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}